Housing 2021 Can our homes support our newly flexible needs? When we interviewed Mary Lunghi, country consumer and customer insights manager at IKEA, for the inaugural issue of What the Future in 2017, the discussion focused around the need for flexible space in the home. Fast forward to the coronavirus… Housing 2021 How our changing home life is changing how we buy and store pantry items The acquisition and storage of food and household goods has been a roller-coaster ride for American families the past year. So what does this mean for the future of the pantry? What should brands do to prepare? The first and… News, Events & Data [PODCAST] What the Future: Democracy [PODCAST] What the Future: Waste People globally seek news they trust but have a blind spot with disinformation [WEBINAR] What The Future: Money Sept. 21, 2020 Housing 2021 Will we ever go back to our offices? Housing 2021 Has the commute finally changed? Housing 2021 Has the pandemic expanded our definition of home? Housing 2021 How brands can help people make the most of their home sanctuary Democracy [PODCAST] What the Future: Democracy Democracy Can democracy create a more perfect union? Democracy Can we fix politics? Democracy Is Party ID the only ID? Democracy Is there a role for brands in supporting democracy? beautyWhat The Future event highlights complex portrait of beautyWhat makes you most beautiful?A complicated portrait of beauty democracy[PODCAST] What the Future: DemocracyCan democracy create a more perfect union?Can we fix politics? educationCollege admissions scandal shows lawnmower parents are becoming the normFed up: Why teacher strikes and #RedforEd are taking hold nowThe New Minimum: A Graduate Degree And How America Pays For It entertainment‘Game of Thrones’ viewers pick Cersei Lannister most likely to die in Season 8 premiereGenPop guide to the (potentially) hot new fall TV showsMarvel vs. DC: A superhero debate with human roots food and beverage[WEBINAR] What The Future: FoodMore Americans are staying sober even though alcohol sales are up during quarantineMissing _ormal l_fe: How brands can fill the void genderThe Global View: Will my country be gendered in the future?What does health care look like in a post-binary world?What can brands learn from Playboy about talking to men? healthWill coronavirus be the tipping point for telemedicine?Why cleaning house is an act of self careIs it time to ditch traditional work models? housingWhy most homeowners prefer to renovate than buy a new homeAre smart speakers helping Americans warm to automation?How does a place get a reputation? media and marketingWill marketers reach more consumers in a post-vaccine era?Media is a new ally for parents in pandemic lockdownsWhy privacy laws aren’t enough to fully trust AI shoppingHow a company with a purpose is responding to crisisShoppers shift purchases as they adjust to new routinesCOVID-19 is unique but history repeats itself in crises transportationWhat people want for the future of mobilityHow Netflix and Spotify are influencing American car cultureSix key types of affluent traveler – and how to get them to your destination viceWhat changes as cannabis becomes legal in more places?Why wouldn’t people use cannabis?Will a new ‘vice’ disrupt one of the oldest?