Customization, personalization, inclusion, purpose, machine learning and data: these are just some of the themes we covered last week at our WTF: What The Future event on BEAUTY in New York City ».

View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.

Beauty

A complicated portrait of beauty

The world is an incredibly diverse place, so the notion of one idealized sense of beauty seems antiquated. That is especially true for younger generations, who are increasingly of mixed race, mixed culture and accepting of fluid genders, and see these things as non-issues. It’s just the olds who are having a hard time adapting.

Beauty

What do boy bands have to do with beauty?

The social media conversation around Korean beauty (K-beauty) spiked in April. It had nothing to do with a new snail treatment.

Transportation

What people want for the future of mobility

New technologies are disrupting our future of mobility. But are people ready to embrace these changes? The latest research from Ipsos called The Future of Mobility shows that people are ready, but only if the industry addresses several specific concerns. Our paper explains how personal transportation will converge on autonomous vehicles, electric vehicles and shared…

Beauty

A complicated portrait of beauty

Oscar Yuan, president of Ipsos Strategy3, spells out five major tensions re-shaping the beauty industry and their implications for the future.

Beauty

What do boy bands have to do with beauty?

The social media conversation around Korean beauty (K-beauty) spiked in April. It had nothing to do with a new snail treatment.

Media and Marketing

Why privacy laws aren’t enough to fully trust AI

This morning I had two AI experiences before I ate my cereal. First, I asked my voice assistant device for a weather forecast. Then, I asked my banking bot, for the most recent charges to my credit card, because I…

Media and Marketing

What we lose when we only listen and don’t watch

Making assumptions from stated behaviors can mislead. Marketers need to also watch what people do in their environments and how they interact with others.

Beauty

What makes you most beautiful?

Physical attributes like facial appearance, body weight and shape, and sexiness come much lower in the rankings of a recent Ipsos Global Advisor survey across 27 countries.

beauty

What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades. Read WTF »

Beauty

What do boy bands have to do with beauty?

Beauty

A complicated portrait of beauty

Beauty

Are natural and clean beauty products scalable?

Beauty

How will Pan-Asian beauty culture shape ours?

Beauty

Is Korean skin care the future of beauty?

Beauty

What the Future

Each quarter, Ipsos asks What the Future about a different key area of our economy: Housing, Mobility, Health and Food. We ask key experts about the “big questions” they’re asking themselves, their companies, and their industries. And we get the answers and the data to start answering them today.