Customization, personalization, inclusion, purpose, machine learning and data: these are just some of the themes we covered last week at our WTF: What The Future event on BEAUTY in New York City ».

View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.

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What does health care look like in a post-binary world?

Dr. Aletha Maybank, chief health equity officer for the American Medical Association, discusses how social factors and institutions that affect people’s health. How does gender play in?

Gender

What can brands learn from Playboy about talking to men?

Shane Michael Singh and a team of young Millennials are reinventing the Playboy brand and shifting the idea of a certain kind of masculinity along with it. But do men feel like they’re part of the gender conversation? He shares what he's learned and offers lessons for other brands.

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Does advertising have a responsibility to be inclusive?

As more precise targeting, programmatic media and digital advertising help advertisers reach people on an increasingly individual level at scale, it leads to an ethical question for advertisers and agencies. Pedr Howard, Ipsos senior vice president of Creative Excellence and Brand, explores how brands must weigh showing targeted creative that reinforces stereotypes they already believe, versus showing a “real world” that is more diverse than many actually see every day.

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Will social structures evolve to support the changing role of men?

With nearly three-fourths of moms employed, dads are spending considerably more time being dads than they used to. That’s leading to high levels of stress for men (and of course women, too). But as media depictions of dads on screen become more nurturing, involved and empathetic and less bumbling, brands have an opportunity to show how their products and services can support those relationships.

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On the Fringe with Amy Webb – Gender

The future might not be female. Or male, for that matter. New technology and science breakthroughs are starting to blur the lines between gender and identity. What the Future asked quantitative futurist Amy Webb to give us some ideas of things to watch.

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What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades. Read WTF »

Gender

Gender means more than you think it does

Gender

Could removing gender cues in marketing change what toys kids want?

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Is the future gendered?

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Can transgender visibility improve equality?

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What the Future

Each quarter, Ipsos asks What the Future about a different key area of our economy: Housing, Mobility, Health and Food. We ask key experts about the “big questions” they’re asking themselves, their companies, and their industries. And we get the answers and the data to start answering them today.