What the Future Gender Webinar Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.

[WEBINAR] What the Future Gender Gender is an increasingly complicated topic. Some brands tip toe around the discussion.

CITIZEN

COVID-19 is unique but history repeats itself in crises

The COVID-19 pandemic is unprecedented. Yet people are reacting to it in ways we’ve seen in earlier crises. As those patterns play out, there are lessons for policymakers, company leaders and brands. Including COVID-19 threat people waver on vaccines Given that the virus is escalating, it’s surprising that in a Feb. 14 Ipsos poll with…

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The Global View: Will my country be gendered in the future?

Ipsos asked more than 20,000 adults from around the world if they think their nation will become more or less gendered in the future. Here's what they said.

Gender

What does health care look like in a post-binary world?

Dr. Aletha Maybank, chief health equity officer for the American Medical Association, discusses how social factors and institutions that affect people’s health. How does gender play in?

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What can brands learn from Playboy about talking to men?

Shane Michael Singh and a team of young Millennials are reinventing the Playboy brand and shifting the idea of a certain kind of masculinity along with it. But do men feel like they’re part of the gender conversation? He shares what he's learned and offers lessons for other brands.

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Does advertising have a responsibility to be inclusive?

As more precise targeting, programmatic media and digital advertising help advertisers reach people on an increasingly individual level at scale, it leads to an ethical question for advertisers and agencies. Pedr Howard, Ipsos senior vice president of Creative Excellence and Brand, explores how brands must weigh showing targeted creative that reinforces stereotypes they already believe, versus showing a “real world” that is more diverse than many actually see every day.

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What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades. Read WTF »

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Will social structures evolve to support the changing role of men?

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On the Fringe with Amy Webb – Gender

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Gender means more than you think it does

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Could removing gender cues in marketing change what toys kids want?

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What the Future

Each quarter, Ipsos asks What the Future about a different key area of our economy: Housing, Mobility, Health and Food. We ask key experts about the “big questions” they’re asking themselves, their companies, and their industries. And we get the answers and the data to start answering them today.