The COVID-19 pandemic is unprecedented. Yet people are reacting to it in ways we’ve seen in earlier crises. As those patterns play out, there are lessons for policymakers, company leaders and brands. Including COVID-19 threat people waver on vaccines Given that the virus is escalating, it’s surprising that in a Feb. 14 Ipsos poll with…
As more precise targeting, programmatic media and digital advertising help advertisers reach people on an increasingly individual level at scale, it leads to an ethical question for advertisers and agencies. Pedr Howard, Ipsos senior vice president of Creative Excellence and Brand, explores how brands must weigh showing targeted creative that reinforces stereotypes they already believe, versus showing a “real world” that is more diverse than many actually see every day.
- The Global View: Will my country be gendered in the future?
- What does health care look like in a post-binary world?
- What can brands learn from Playboy about talking to men?
- Does advertising have a responsibility to be inclusive?
- Will social structures evolve to support the changing role of men?
- On the Fringe with Amy Webb – Gender
- Gender means more than you think it does
- Could removing gender cues in marketing change what toys kids want?
- Is the future gendered?
What the Future
Each quarter, Ipsos asks What the Future about a different key area of our economy: Housing, Mobility, Health and Food. We ask key experts about the “big questions” they’re asking themselves, their companies, and their industries. And we get the answers and the data to start answering them today.