Customization, personalization, inclusion, purpose, machine learning and data: these are just some of the themes we covered last week at our WTF: What The Future event on BEAUTY in New York City ».

Beauty Webinar Slide

View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.

Media and Marketing

Privacy laws are only part of what help people trust AI

This morning I had two AI experiences before I ate my cereal. First, I asked my voice assistant device for a weather forecast. Then, I asked my banking bot, for the most recent charges to my credit card, because I still hadn’t found my misplaced wallet. I found it in the car, but the bot…

Media and Marketing

What we lose when we only listen and don’t watch

What makes you beautiful

What makes you most beautiful?

A complicated portrait of beauty

Are natural and clean beauty products scalable?

What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades. Read WTF »

How will Pan-Asian beauty culture shape ours?

What do boy bands have to do with beauty?

Is Korean skin care the future of beauty?

Can beauty truly be inclusive?

Are you feeling included in beauty inclusivity?

Who influences the influencers?

What does beauty look like in your country?

Is the future of beauty in serving unmet needs?

Affluent Millennial men and the grooming paradox

Are we ready for more functional beauty?

food and beverage

media and marketing

What the Future

Each quarter, Ipsos asks What the Future about a different key area of our economy: Housing, Mobility, Health and Food. We ask key experts about the “big questions” they’re asking themselves, their companies, and their industries. And we get the answers and the data to start answering them today.