Making assumptions from stated behaviors can mislead. Marketers need to also watch what people do in their environments and how they interact with others.
What the Future
Each quarter, Ipsos asks What the Future about a different key area of our economy: Housing, Mobility, Health and Food. We ask key experts about the “big questions” they’re asking themselves, their companies, and their industries. And we get the answers and the data to start answering them today.