Physical attributes like facial appearance, body weight and shape, and sexiness come much lower in the rankings of a recent Ipsos Global Advisor survey across 27 countries.
There is a fair amount of historical evidence that suggests growing grains to produce beer is the reason humans morphed from hunter-gatherers to an agriculture-based society. Yet in the past 20 to 30 years, there’s been an incredible efflorescence. What does innovation look like in an industry that is as old as civilization itself?
Anastasia Garcia creates images featuring women across the spectrum of shapes, sizes, races, ages and abilities. Her work has been featured for brands including Chromat, Amazon and Lane Bryant and in the documentary “Straight/Curve” about the body image crisis in fashion. When she thinks What the Future, she asks, “What if we eliminated beauty standards?”
Ipsos conducted a survey for RiverMend Health that shows that many of us are not. When asked about situations in which we feel “dissatisfied” with our bodies, only one in five reports always feeling satisfied. In contrast, nearly twice as many people —and more than twice as many women— report feeling dissatisfied when they look in the mirror.
So beauty for beauty’s sake is a thing in nature, yet science also tells us that there are certain biologically-driven standards. Facial symmetry, for example, is something humans are wired to find attractive. And so, in an Ipsos Global Advisor poll, we see remarkable consistency in physical definitions of beauty across nations and cultures.