Media and Marketing

One way is iGens use different platforms to show their public and their private self. A third of tweens say they use their “rinsta,” aka real Instagram, for everyone they know. Then they have a separate account under a different name that they call their “finsta,” or fake Instagram, for their closest friends, per a recent Ipsos Omnibus study with youth ages 10 to 13. Boys were more likely than girls to do that.