Media and Marketing – Page 3

How social media can help curb loneliness

The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels most isolated when she’s at home.

Media and Marketing

Why jingles and Cher always make a comeback

The advertising industry widely acknowledges the power of sound and that music tells us how to feel.

Media and Marketing

Survey shows the surprisingly complicated politics of “Roseanne” fans

Slightly more "Roseanne" watchers voted for Trump than Clinton in 2016. But their political views are complex and don’t neatly break across party lines.

Media and Marketing

Americans trust business less… Here’s who they trust now

With the advent of digital and social connections, anyone can seem like an expert. Today, brands no longer control the categories in which they compete.

Media and Marketing

What Super Mario teaches about behavioral science

For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.

Media and Marketing

Smart homes: the product category that isn’t a category

The smart home revolution has yet to take off despite a steady parade of connected devices entering the U.S. market. Just 27 percent of households have purchased any smart home equipment.

Media and Marketing

Smartphone status: It’s complicated

People are closer to their smartphones than ever and now they want to change their status.

Media and Marketing

Why audiences loved Tide’s Super Bowl commercials

In a comfy theater in New York’s Times Square, 45 Eagles and Patriots fans sat through a tense 2018 Super Bowl.

The influence of children in purchasing decisions

Media and Marketing

Child Trendsetter: The Influential Power Of Kids

A recent Ipsos survey found that when it comes to a broad variety of subjects, teens and younger kids have major say over what their parents buy for them.

Media and Marketing

Can focusing your corporate vision help your bottom line?

This modern age of social media and internet access has made it more difficult than ever for businesses to pretend to do good.