Having a fleet of cars to drive used to be something only millionaires could afford to buy, maintain and store. Now, people don’t need to commit to all of the costs of ownership, but can change cars as their needs change by subscription. That is, if they want to drive, and affluent drivers are leading the trend.
A few decades ago, tourism was about tours and sightseeing. For Affluent Americans today, these wealthy travelers increasingly demand more authentic, unique, immersive and experiential trips. But they don’t fit into a single mold. For destination marketers, that means understanding and catering to their differences and designing itineraries and marketing that speak to them.