Media and Marketing Media is a new ally for parents in pandemic lockdowns Media has had a complex relationship with parents who are now finding it a new ally during the coronavirus pandemic. With limited resources or places to go, many homebound families are turning to content for help. That’s giving media companies… Food and Beverage Missing _ormal l_fe: How brands can fill the void More than two-thirds (68%) of Americans report that they miss their old routines, in a fresh Ipsos poll on the commercial impact of COVID-19. This lockdown fatigue adds a layer of frustration on top of the fear, uncertainty and sadness people are already feeling. Until businesses can fully re-open, brands are finding creative ways to simulate the joys people are missing to help them endure this disruption. Shopping How a company with a purpose is responding to crisis What the Future talked to Unilever’s Aline Santos, who is executive vice president-global marketing and chief diversity and inclusion officer. When she thinks What the Future, she’s thinking about how to focus the brands in ways that are both true to their existing purpose and also help their customers understand how their individual purchases impact the world around them. Vice What changes as cannabis becomes legal in more places? William Weld is the former governor of Massachusetts, the 2016 vice presidential nominee on the libertarian ticket and a potential GOP presidential candidate. Vice Why wouldn’t people use cannabis? Bruce Linton doesn’t understand people who use gummies in Canada. Edibles are unregulated, illegal or both, so dosages can be a mystery. “It’s like, ‘Hey buddy, just eat this, and it may or may not completely [mess] you up for somewhere between zero minutes and four hours.’ You wouldn’t do that!” He likens using gummies to buying street meats—you never know if you’ll get a good meal, or botulism. Vice Will a new ‘vice’ disrupt one of the oldest? The legalization of cannabis in Canada is showing that throwing open the doors doesn’t mean there will be a sudden stampede to get in. Ipsos’ Alcohol Consumption Tracker (ACT) and Cannabis Consumption Tracker (CCT) studies show that attitudes and behaviors regarding cannabis are slow to shift after legalization. Vice Can cannabis dining make Americans just say yes? Andrea Drummer is one of America’s leading chefs who cook with cannabis. The founder of a catering business in Los Angeles called Elevation VIP Cooperative, Drummer will soon open one of the nation’s first legalized cannabis consumption lounges. When Drummer thinks What the Future, she wonders what it will take for people to re-evaluate the negative bias against cannabis and embrace it as a food ingredient. Vice Will the term “authentic” still have meaning for wine and spirits? For many drinkers, well-aged wine and spirits are the height of pleasure for their quality and smoothness. Now, entrepreneurs are using innovative technologies to speed up time-honored aging methods to mimic the qualities of beverages aged several years. Vice The Millennial-ization of premium spirits Millennials are driving change in every category, and alcohol/ spirits is no exception. And the differences in their behaviors and preferences suggest big changes for the future of luxury and premium spirits marketing. Vice What does innovation look like in an age-old industry There is a fair amount of historical evidence that suggests growing grains to produce beer is the reason humans morphed from hunter-gatherers to an agriculture-based society. Yet in the past 20 to 30 years, there’s been an incredible efflorescence. What does innovation look like in an industry that is as old as civilization itself? Posts navigation 1 2 3 … 8 →
Food and Beverage Missing _ormal l_fe: How brands can fill the void More than two-thirds (68%) of Americans report that they miss their old routines, in a fresh Ipsos poll on the commercial impact of COVID-19. This lockdown fatigue adds a layer of frustration on top of the fear, uncertainty and sadness people are already feeling. Until businesses can fully re-open, brands are finding creative ways to simulate the joys people are missing to help them endure this disruption. Shopping How a company with a purpose is responding to crisis What the Future talked to Unilever’s Aline Santos, who is executive vice president-global marketing and chief diversity and inclusion officer. When she thinks What the Future, she’s thinking about how to focus the brands in ways that are both true to their existing purpose and also help their customers understand how their individual purchases impact the world around them. Vice What changes as cannabis becomes legal in more places? William Weld is the former governor of Massachusetts, the 2016 vice presidential nominee on the libertarian ticket and a potential GOP presidential candidate. Vice Why wouldn’t people use cannabis? Bruce Linton doesn’t understand people who use gummies in Canada. Edibles are unregulated, illegal or both, so dosages can be a mystery. “It’s like, ‘Hey buddy, just eat this, and it may or may not completely [mess] you up for somewhere between zero minutes and four hours.’ You wouldn’t do that!” He likens using gummies to buying street meats—you never know if you’ll get a good meal, or botulism. Vice Will a new ‘vice’ disrupt one of the oldest? The legalization of cannabis in Canada is showing that throwing open the doors doesn’t mean there will be a sudden stampede to get in. Ipsos’ Alcohol Consumption Tracker (ACT) and Cannabis Consumption Tracker (CCT) studies show that attitudes and behaviors regarding cannabis are slow to shift after legalization. Vice Can cannabis dining make Americans just say yes? Andrea Drummer is one of America’s leading chefs who cook with cannabis. The founder of a catering business in Los Angeles called Elevation VIP Cooperative, Drummer will soon open one of the nation’s first legalized cannabis consumption lounges. When Drummer thinks What the Future, she wonders what it will take for people to re-evaluate the negative bias against cannabis and embrace it as a food ingredient. Vice Will the term “authentic” still have meaning for wine and spirits? For many drinkers, well-aged wine and spirits are the height of pleasure for their quality and smoothness. Now, entrepreneurs are using innovative technologies to speed up time-honored aging methods to mimic the qualities of beverages aged several years. Vice The Millennial-ization of premium spirits Millennials are driving change in every category, and alcohol/ spirits is no exception. And the differences in their behaviors and preferences suggest big changes for the future of luxury and premium spirits marketing. Vice What does innovation look like in an age-old industry There is a fair amount of historical evidence that suggests growing grains to produce beer is the reason humans morphed from hunter-gatherers to an agriculture-based society. Yet in the past 20 to 30 years, there’s been an incredible efflorescence. What does innovation look like in an industry that is as old as civilization itself? Posts navigation 1 2 3 … 8 →
Shopping How a company with a purpose is responding to crisis What the Future talked to Unilever’s Aline Santos, who is executive vice president-global marketing and chief diversity and inclusion officer. When she thinks What the Future, she’s thinking about how to focus the brands in ways that are both true to their existing purpose and also help their customers understand how their individual purchases impact the world around them. Vice What changes as cannabis becomes legal in more places? William Weld is the former governor of Massachusetts, the 2016 vice presidential nominee on the libertarian ticket and a potential GOP presidential candidate. Vice Why wouldn’t people use cannabis? Bruce Linton doesn’t understand people who use gummies in Canada. Edibles are unregulated, illegal or both, so dosages can be a mystery. “It’s like, ‘Hey buddy, just eat this, and it may or may not completely [mess] you up for somewhere between zero minutes and four hours.’ You wouldn’t do that!” He likens using gummies to buying street meats—you never know if you’ll get a good meal, or botulism. Vice Will a new ‘vice’ disrupt one of the oldest? The legalization of cannabis in Canada is showing that throwing open the doors doesn’t mean there will be a sudden stampede to get in. Ipsos’ Alcohol Consumption Tracker (ACT) and Cannabis Consumption Tracker (CCT) studies show that attitudes and behaviors regarding cannabis are slow to shift after legalization. Vice Can cannabis dining make Americans just say yes? Andrea Drummer is one of America’s leading chefs who cook with cannabis. The founder of a catering business in Los Angeles called Elevation VIP Cooperative, Drummer will soon open one of the nation’s first legalized cannabis consumption lounges. When Drummer thinks What the Future, she wonders what it will take for people to re-evaluate the negative bias against cannabis and embrace it as a food ingredient. Vice Will the term “authentic” still have meaning for wine and spirits? For many drinkers, well-aged wine and spirits are the height of pleasure for their quality and smoothness. Now, entrepreneurs are using innovative technologies to speed up time-honored aging methods to mimic the qualities of beverages aged several years. Vice The Millennial-ization of premium spirits Millennials are driving change in every category, and alcohol/ spirits is no exception. And the differences in their behaviors and preferences suggest big changes for the future of luxury and premium spirits marketing. Vice What does innovation look like in an age-old industry There is a fair amount of historical evidence that suggests growing grains to produce beer is the reason humans morphed from hunter-gatherers to an agriculture-based society. Yet in the past 20 to 30 years, there’s been an incredible efflorescence. What does innovation look like in an industry that is as old as civilization itself? Posts navigation 1 2 3 … 8 →
Vice What changes as cannabis becomes legal in more places? William Weld is the former governor of Massachusetts, the 2016 vice presidential nominee on the libertarian ticket and a potential GOP presidential candidate. Vice Why wouldn’t people use cannabis? Bruce Linton doesn’t understand people who use gummies in Canada. Edibles are unregulated, illegal or both, so dosages can be a mystery. “It’s like, ‘Hey buddy, just eat this, and it may or may not completely [mess] you up for somewhere between zero minutes and four hours.’ You wouldn’t do that!” He likens using gummies to buying street meats—you never know if you’ll get a good meal, or botulism. Vice Will a new ‘vice’ disrupt one of the oldest? The legalization of cannabis in Canada is showing that throwing open the doors doesn’t mean there will be a sudden stampede to get in. Ipsos’ Alcohol Consumption Tracker (ACT) and Cannabis Consumption Tracker (CCT) studies show that attitudes and behaviors regarding cannabis are slow to shift after legalization. Vice Can cannabis dining make Americans just say yes? Andrea Drummer is one of America’s leading chefs who cook with cannabis. The founder of a catering business in Los Angeles called Elevation VIP Cooperative, Drummer will soon open one of the nation’s first legalized cannabis consumption lounges. When Drummer thinks What the Future, she wonders what it will take for people to re-evaluate the negative bias against cannabis and embrace it as a food ingredient. Vice Will the term “authentic” still have meaning for wine and spirits? For many drinkers, well-aged wine and spirits are the height of pleasure for their quality and smoothness. Now, entrepreneurs are using innovative technologies to speed up time-honored aging methods to mimic the qualities of beverages aged several years. Vice The Millennial-ization of premium spirits Millennials are driving change in every category, and alcohol/ spirits is no exception. And the differences in their behaviors and preferences suggest big changes for the future of luxury and premium spirits marketing. Vice What does innovation look like in an age-old industry There is a fair amount of historical evidence that suggests growing grains to produce beer is the reason humans morphed from hunter-gatherers to an agriculture-based society. Yet in the past 20 to 30 years, there’s been an incredible efflorescence. What does innovation look like in an industry that is as old as civilization itself? Posts navigation 1 2 3 … 8 →
Vice Why wouldn’t people use cannabis? Bruce Linton doesn’t understand people who use gummies in Canada. Edibles are unregulated, illegal or both, so dosages can be a mystery. “It’s like, ‘Hey buddy, just eat this, and it may or may not completely [mess] you up for somewhere between zero minutes and four hours.’ You wouldn’t do that!” He likens using gummies to buying street meats—you never know if you’ll get a good meal, or botulism. Vice Will a new ‘vice’ disrupt one of the oldest? The legalization of cannabis in Canada is showing that throwing open the doors doesn’t mean there will be a sudden stampede to get in. Ipsos’ Alcohol Consumption Tracker (ACT) and Cannabis Consumption Tracker (CCT) studies show that attitudes and behaviors regarding cannabis are slow to shift after legalization. Vice Can cannabis dining make Americans just say yes? Andrea Drummer is one of America’s leading chefs who cook with cannabis. The founder of a catering business in Los Angeles called Elevation VIP Cooperative, Drummer will soon open one of the nation’s first legalized cannabis consumption lounges. When Drummer thinks What the Future, she wonders what it will take for people to re-evaluate the negative bias against cannabis and embrace it as a food ingredient. Vice Will the term “authentic” still have meaning for wine and spirits? For many drinkers, well-aged wine and spirits are the height of pleasure for their quality and smoothness. Now, entrepreneurs are using innovative technologies to speed up time-honored aging methods to mimic the qualities of beverages aged several years. Vice The Millennial-ization of premium spirits Millennials are driving change in every category, and alcohol/ spirits is no exception. And the differences in their behaviors and preferences suggest big changes for the future of luxury and premium spirits marketing. Vice What does innovation look like in an age-old industry There is a fair amount of historical evidence that suggests growing grains to produce beer is the reason humans morphed from hunter-gatherers to an agriculture-based society. Yet in the past 20 to 30 years, there’s been an incredible efflorescence. What does innovation look like in an industry that is as old as civilization itself? Posts navigation 1 2 3 … 8 →
Vice Will a new ‘vice’ disrupt one of the oldest? The legalization of cannabis in Canada is showing that throwing open the doors doesn’t mean there will be a sudden stampede to get in. Ipsos’ Alcohol Consumption Tracker (ACT) and Cannabis Consumption Tracker (CCT) studies show that attitudes and behaviors regarding cannabis are slow to shift after legalization. Vice Can cannabis dining make Americans just say yes? Andrea Drummer is one of America’s leading chefs who cook with cannabis. The founder of a catering business in Los Angeles called Elevation VIP Cooperative, Drummer will soon open one of the nation’s first legalized cannabis consumption lounges. When Drummer thinks What the Future, she wonders what it will take for people to re-evaluate the negative bias against cannabis and embrace it as a food ingredient. Vice Will the term “authentic” still have meaning for wine and spirits? For many drinkers, well-aged wine and spirits are the height of pleasure for their quality and smoothness. Now, entrepreneurs are using innovative technologies to speed up time-honored aging methods to mimic the qualities of beverages aged several years. Vice The Millennial-ization of premium spirits Millennials are driving change in every category, and alcohol/ spirits is no exception. And the differences in their behaviors and preferences suggest big changes for the future of luxury and premium spirits marketing. Vice What does innovation look like in an age-old industry There is a fair amount of historical evidence that suggests growing grains to produce beer is the reason humans morphed from hunter-gatherers to an agriculture-based society. Yet in the past 20 to 30 years, there’s been an incredible efflorescence. What does innovation look like in an industry that is as old as civilization itself? Posts navigation 1 2 3 … 8 →
Vice Can cannabis dining make Americans just say yes? Andrea Drummer is one of America’s leading chefs who cook with cannabis. The founder of a catering business in Los Angeles called Elevation VIP Cooperative, Drummer will soon open one of the nation’s first legalized cannabis consumption lounges. When Drummer thinks What the Future, she wonders what it will take for people to re-evaluate the negative bias against cannabis and embrace it as a food ingredient. Vice Will the term “authentic” still have meaning for wine and spirits? For many drinkers, well-aged wine and spirits are the height of pleasure for their quality and smoothness. Now, entrepreneurs are using innovative technologies to speed up time-honored aging methods to mimic the qualities of beverages aged several years. Vice The Millennial-ization of premium spirits Millennials are driving change in every category, and alcohol/ spirits is no exception. And the differences in their behaviors and preferences suggest big changes for the future of luxury and premium spirits marketing. Vice What does innovation look like in an age-old industry There is a fair amount of historical evidence that suggests growing grains to produce beer is the reason humans morphed from hunter-gatherers to an agriculture-based society. Yet in the past 20 to 30 years, there’s been an incredible efflorescence. What does innovation look like in an industry that is as old as civilization itself? Posts navigation 1 2 3 … 8 →
Vice Will the term “authentic” still have meaning for wine and spirits? For many drinkers, well-aged wine and spirits are the height of pleasure for their quality and smoothness. Now, entrepreneurs are using innovative technologies to speed up time-honored aging methods to mimic the qualities of beverages aged several years. Vice The Millennial-ization of premium spirits Millennials are driving change in every category, and alcohol/ spirits is no exception. And the differences in their behaviors and preferences suggest big changes for the future of luxury and premium spirits marketing. Vice What does innovation look like in an age-old industry There is a fair amount of historical evidence that suggests growing grains to produce beer is the reason humans morphed from hunter-gatherers to an agriculture-based society. Yet in the past 20 to 30 years, there’s been an incredible efflorescence. What does innovation look like in an industry that is as old as civilization itself? Posts navigation 1 2 3 … 8 →
Vice The Millennial-ization of premium spirits Millennials are driving change in every category, and alcohol/ spirits is no exception. And the differences in their behaviors and preferences suggest big changes for the future of luxury and premium spirits marketing. Vice What does innovation look like in an age-old industry There is a fair amount of historical evidence that suggests growing grains to produce beer is the reason humans morphed from hunter-gatherers to an agriculture-based society. Yet in the past 20 to 30 years, there’s been an incredible efflorescence. What does innovation look like in an industry that is as old as civilization itself? Posts navigation 1 2 3 … 8 →
Vice What does innovation look like in an age-old industry There is a fair amount of historical evidence that suggests growing grains to produce beer is the reason humans morphed from hunter-gatherers to an agriculture-based society. Yet in the past 20 to 30 years, there’s been an incredible efflorescence. What does innovation look like in an industry that is as old as civilization itself? Posts navigation 1 2 3 … 8 →
