Fall 2018

Over the past year, we have talked about the trends impacting changes to three of the top areas of consumer spending: housing, transportation and health care.

Kempczinski wonders what will happen if quick service restaurants are disrupted by delivery the way Amazon has changed other industries. If consumers embrace quick service restaurant delivery as they have for books and furniture, that could redefine how convenience fits into our food culture.

More than half of home cooks think their dinner routines could improve. Yet consumers are reluctant to add these options to their dinner planning. Today, just one in 10 of these consumers is planning to use a meal kit in the next three months. So how can emerging alternatives play a bigger role with dinner?

Luke Saunders and his company, Farmer’s Fridge, are bringing consumers meals they’re used to—fresh salads, wraps and more—by using a device they’re not expecting.

These are big questions with broad implications. Ipsos asked people to predict the short-term future to see how things might change for themselves.

Packaging plays a critical role in selling, transporting, storing and protecting our food. But too much packaging (including recyclables) is still ending up in landfills where it can take hundreds of years to break down.

Around the globe, people are becoming more aware of their sugar intake. When Robert Long, senior vice president and chief innovation officer of The Coca-Cola Company asks What the Future, he is thinking about how to create new drinks to meet changing consumer tastes.