This is the third issue in our What the Future series looking at the big trends in the four largest consumer spending categories. Each report features exclusive new research from Ipsos, including global surveys and deeper dives in the U.S. and Canada; interviews with experts with a wide range of perspectives on the topic; and insights from Ipsos thought leaders.
Three years ago, Zoë Keating lost her husband to an aggressive form of non-smoker lung cancer. At the time, she lived in a rural area outside of Santa Rosa, California, and was independently insured. She had to balance her career as a composer and cellist and her dual roles as mother to a young child and spouse to the patient.
Dr. Joe Kvedar is doing the math and looking at trends. With a long career in connected health, he is eager for artificial intelligence technologies to take hold. Not for the sake of new and shiny things, but because he hopes they can bridge the gap between our growing need for care and the dwindling number of caregivers.
Millions of people increasingly use digital technologies to track their health, not their diseases. Connected devices monitor their workouts, diets, heart rates and sleep. The subsequent exponential rise of health data is transforming healthcare, much as data and analytics are disrupting most industries.