In the workforce, women and people of color were disproportionately impacted during the pandemic.
Partially this was due to the professions hit hardest in terms of wage and job loss. That is dramatically clear in a study Ipsos conducted for McKinsey that illustrates how across many sectors women were more impacted by pandemic job cuts, as were people of color.
This paradoxically comes at a time when all sectors are striving for more diverse workplaces. Market research, as an industry, is no different. These data point to a near-term future where employers need to double down on efforts toward inclusivity.
Even returning to the pre-pandemic levels, hobbled by the pandemic, will take concerted effort. Furthering the equity in America’s workforce to the goals laid out in the before times will require employers to examine and reexamine expectations for the training and qualifications expected when they hire employees. Employers will also need to reconsider how they reskill and upskill workers, and what training they should provide on an ongoing basis.