• Asad Amin
  • Asad Amin

Asad Amin

Asad Amin is Ipsos’ resident Canadian consumption expert. He leads the syndicated Foodservice Monitor and the FIVE tracking studies. He has nearly 20 years of supplier side research experience. His skillset ranges from set up, launch and management of large syndicated studies, brand health trackers and advertising copy tests.

Areas of Expertise

Market Research Customer Insight
Market Analysis Quantitative Analysis
Management Leadership
Segmentation Start-ups
Marketing Strategy

 

Industry Experience

Consumer Package Goods Food Service
Food & Beverage

 

Publications

It’s always snack time: lunch is giving way to all-day grazing, May 21, 2019, RestoBiz

Rethinking sweet, December 4, 2018, What the Future

Food(service) for thought: change is the only constant, October 5, 2018, RestoBiz

 

Appearances

Food disruptors & the changing food landscape, April 25, 2018, Ipsos Webinar

Foodservice facts, June 13, 2018, Ipsos Webinar

Capitalizing on plant-based menus: this is just the veganing, February 26, 2019, Restaurants Canada Show

 

Additional Interests

Cooking is the one true passion he continues to consistently practice as an adult.


Education

London School of Economics and Political Science
M.S., Operational Research

University of Essex
B.A., Economics

Posts by Asad Amin