Slightly more than half of Americans say they consume more sugar than the recommended limit, according to the Ipsos Global Trends report. The Canadian Food Service Monitor study by Ipsos showed that reducing sugar is a top concern for diners who are generally trying to reduce processed and unhealthy ingredients and replace them with more natural choices. But people do still like their sweets. So how can brands lower sugar content without alienating consumers or forcing them to change their behaviors to benefit from less sugar? Should companies go stealth when tweaking their formulas or be up front about it?
- Vice President, Canada, Marketing Strategy & Understanding
Asad Amin is Ipsos’ resident Canadian consumption expert. He leads the syndicated Foodservice Monitor and the FIVE tracking studies. He has nearly 20 years of supplier side research experience. His skillset ranges from set up, launch and management of large syndicated studies, brand health trackers and advertising copy tests.
Areas of Expertise
|Market Research||Customer Insight|
|Market Analysis||Quantitative Analysis|
|Consumer Package Goods||Food Service|
|Food & Beverage|
It’s always snack time: lunch is giving way to all-day grazing, May 21, 2019, RestoBiz
Rethinking sweet, December 4, 2018, What the Future
Food(service) for thought: change is the only constant, October 5, 2018, RestoBiz
Food disruptors & the changing food landscape, April 25, 2018, Ipsos Webinar
Foodservice facts, June 13, 2018, Ipsos Webinar
Capitalizing on plant-based menus: this is just the veganing, February 26, 2019, Restaurants Canada Show
Cooking is the one true passion he continues to consistently practice as an adult.
London School of Economics and Political Science
M.S., Operational Research
University of Essex