Beauty routines develop over time. Women experiment with new skin care and makeup products that meet their needs, but in order for a product to be used regularly, it must also fit with morning and evening beauty routines.
- President, Canada, Market Strategy & Understanding
Carla manages Ipsos Canada’s marketing and strategy specializations. A 30-year marketing veteran, she has held senior and executive vice president positions with local and global responsibilities for Ipsos. Carla joined Angus Reid Group in 1993, which Ipsos acquired in 2000. She earlier was vice president and co-owner of market research and consulting boutique Marketing Initiatives. Carla began her career with Procter & Gamble Inc., working in brand management and market research including feminine protection, diapers, household cleaning and personal care over six years. She has a passion for mentorship and leads Ipsos North American’s Women in Ipsos Mentorship initiative.
Areas of Expertise
|Market Research||Mentorship/ Women in Leadership|
|Market Segmentation||Consumer Journey|
|Advertising Research||Customer Insight|
|Brand Management||Environmental Marketing|
|Focus Groups||Brand Equity|
|Consumer Packaged Goods||Beauty|
|Financial Technology||Financial Services|
Keynote: Women breaking through the glass ceiling, May 2017, Schulich Women in Business event
Understanding candidate motivations – segmenting the global GME market, June 23, 2016, Graduate Management Admission Council Professional Development Series Lunch
Roundtable workshop: Vision Conference 2016, British Columbia Chapter, AMA
The Ultimate Future tournament, March 15, 2016
Carla is a Board member of Pleiades Theatre Company, which develops plays written in languages from non-Anglo cultures and works with newly arrived young people using theatre to help them adjust to their new country. She also is an identical twin.
Schulich School of Business, York Universite, Toronto
University of Toronto, Toronto
B.S.c Psychology, Anthropology