Carla Flamer

• President, Canada, Market Strategy & Understanding
• carla.flamer@ipsos.com

Carla manages Ipsos Canada’s marketing and strategy specializations. A 30-year marketing veteran, she has held senior and executive vice president positions with local and global responsibilities for Ipsos. Carla joined Angus Reid Group in 1993, which Ipsos acquired in 2000. She earlier was vice president and co-owner of market research and consulting boutique Marketing Initiatives. Carla began her career with Procter & Gamble Inc., working in brand management and market research including feminine protection, diapers, household cleaning and personal care over six years. She has a passion for mentorship and leads Ipsos North American’s Women in Ipsos Mentorship initiative.

 

Areas of Expertise

Analytics	Consumer Research
Market Research	Mentorship/ Women in Leadership
Trends	Business Strategy
Market Segmentation	Consumer Journey
Shopper Insights	Innovation
Advertising Research	Customer Insight
Brand Management	Environmental Marketing
Focus Groups	Brand Equity
Questionnaire Design

 

Industry Experience

Consumer Packaged Goods	Beauty
Financial Technology	Financial Services

 

Appearances

Keynote: Women breaking through the glass ceiling, May 2017, Schulich Women in Business event

Understanding candidate motivations – segmenting the global GME market, June 23, 2016, Graduate Management Admission Council Professional Development Series Lunch

Roundtable workshop: Vision Conference 2016, British Columbia Chapter, AMA

The Ultimate Future tournament, March 15, 2016

 

Additional Interests

Carla is a Board member of Pleiades Theatre Company, which develops plays written in languages from non-Anglo cultures and works with newly arrived young people using theatre to help them adjust to their new country. She also is an identical twin.

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Education

Schulich School of Business, York Universite, Toronto
M.B.A. Marketing

University of Toronto, Toronto
B.S.c Psychology, Anthropology