• Matt Carmichael
  • Frank Forkin

Frank Forkin

Frank Forkin leads Ipsos RDA and its team of over 150 research and IT professionals focused primarily on the automotive and commercial vehicle business sectors.

Frank is a 30-year veteran in market research serving a diverse group of client industries. His primary areas of expertise include customer experience (CX), product quality and advanced concept research. He has been with Ipsos since the acquisition of RDA in 2015, where he was an Executive Vice President and Partner. Before joining Ipsos, Frank was the president of North America for Harris Interactive and a partner with JD Power, where he held senior roles over his nine-year tenure, in a wide variety of practice areas within the company. Frank also worked as VP Strategy and Consumer Insights for Domino’s where he managed their market research function with a focus on brand strategy, advertising research, CX, product development, pricing, and sales analysis.

Frank is a strategic research executive with a strong business acumen and a passion for turning insights into actions. In addition, Frank has extensive experience designing and launching competitive syndicated benchmarking studies in various industry verticals.

 Areas of Expertise

Market Research Customer Relationship Management
Product Development Customer Insight
Business Development Cross-Functional Team Leadership
Program Management Strategic Planning
Marketing Strategy

 

Industry Experience

Automotive Insurance
Commercial Vehicles Energy
Telecommunications Healthcare
Travel Home Building
Finance Technology
Motorcycle/Marine Construction Equipment

 

Publications

U.S. audio and infotainment brand study. January 19, 2016

 

Accomplishments

Professional Research Certification – Market Research Association

 

Affiliations

Advisory Board, Master of Science in Marketing Research Program, Michigan State University

 

Education

Louisiana State University
M.S., Applied Statistics

Central Michigan University
B.S., Geology and Geophysics