Nearly a quarter of luxury shoppers prefer to shop online versus in-store, and nearly four in ten prefer both online and in-store equally, according to a new Ipsos survey. While luxury shopping online has accelerated, the roles for digital and…
Ivana Sinclair
- Senior Vice President, Client Organization, User Experience, U.S.
- ivana.sinclair@ipsos.com
Ivana leads research and advisory services for several consumer packaged goods and beauty and health clients. Over her 24-year career, she has led innovation and brand strategy engagements for a host of blue-chip consumer brands. Before her current position, Ivana was senior vice president of client service for Ipsos media and brand expression expertise. She joined Ipsos in 2014 after a long tenure at The Nielsen Co., where she held a variety of executive positions in its innovation, advanced analytics and client teams.
Areas of Expertise
| Innovation & Renovation Research | Brand Equity/Brand Health |
| Brand Strategy | Market Strategy |
| Global Research | Advanced Analytics |
| Segmentation | Business Development & Planning |
| Consumer Behavior | Customer Insight |
| Advertising & Communications Research | Competitive Intelligence |
Industry Experience
| Consumer Packaged Goods | Beauty |
| Pharmaceuticals | Financial Services |
| Fashion/Apparel | Retail |
| Women’s Health | Health and Personal Care |
| Baby | Food and Beverages |
Education
University of Connecticut
B.S., Management for Internal Business
B.A., Political Science for International Relations, Minor in Sociology