Nearly a quarter of luxury shoppers prefer to shop online versus in-store, and nearly four in ten prefer both online and in-store equally, according to a new Ipsos survey. While luxury shopping online has accelerated, the roles for digital and…
- Senior Vice President, Client Organization, User Experience, U.S.
Ivana leads research and advisory services for several consumer packaged goods and beauty and health clients. Over her 24-year career, she has led innovation and brand strategy engagements for a host of blue-chip consumer brands. Before her current position, Ivana was senior vice president of client service for Ipsos media and brand expression expertise. She joined Ipsos in 2014 after a long tenure at The Nielsen Co., where she held a variety of executive positions in its innovation, advanced analytics and client teams.
Areas of Expertise
|Innovation & Renovation Research||Brand Equity/Brand Health|
|Brand Strategy||Market Strategy|
|Global Research||Advanced Analytics|
|Segmentation||Business Development & Planning|
|Consumer Behavior||Customer Insight|
|Advertising & Communications Research||Competitive Intelligence|
|Consumer Packaged Goods||Beauty|
|Women’s Health||Health and Personal Care|
|Baby||Food and Beverages|
University of Connecticut
B.S., Management for Internal Business
B.A., Political Science for International Relations, Minor in Sociology