• Jesse Itzkowitz
  • JesseItzkowitzJesse Itzkowitz

Jesse Itzkowitz

For the Ipsos Behavioral Science Center, Jesse uses his background in marketing and psychology to identify and impact non-conscious factors that influence consumer decisions. With 15 years of experience and doctoral degrees in Marketing and Cognitive Psychology, Jesse is a leading behavioral scientist. He is an award-winning professor at the Syms School of Business at Yeshiva University and has research published in academic journals and on CNN, NPR, The Wall Street Journal and USA Today.

He has a wide array of industry experience in Fortune 100 companies from retail to technology to healthcare. He is a creative presenter and frequently showcases his skills in his webinars.


Areas of Expertise

Consumer Behavior Behavioral Finance
Branding Marketing Activation
Insights Experiments
Qualitative Methods Ethnography
Innovation Leadership
Creative Direction Project Management
Public Speaking


Industry Experience

Retail Consumer Packaged Goods
Finance Technology



How the ABCs of investing may be hurting you, January 31, 2019, Ipsos GenPop

Americans resolve to be better, more patient people,  January 15, 2019, Ipsos GenPop

ABCs of Trading: Behavioral biases affect stock turnover and value, January 17, 2014, Review of Finance



Yeshiva University TEDx, December 6, 2016

The stupidly simple reason that Apple stock is overrated, December 2, 2014, Money



MSI Trustee, 2017 – present
Professor of the Year, Yeshiva University, 2017, 2013
AMA, Sheth Foundation Fellow, 2009



Society for Consumer Psychology
Association for Consumer Research
Society for Judgment and Decision Making
Marketing Science Institute


Additional Interests

Wine tasting, long-distance hiking/backpacking, surfing, dad jokes


University of Florida – Warring College of Business
Ph.D., Marketing, Psychology

University of Florida
B.S., Psychology


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