The closer the fund is to the top of the list, the more likely you are to choose it
Jesse Itzkowitz
- Senior Vice President, North America, Behavioral Science Center
- jesse.itzkowitz@ipsos.com
For the Ipsos Behavioral Science Center, Jesse uses his background in marketing and psychology to identify and impact non-conscious factors that influence consumer decisions. With 15 years of experience and doctoral degrees in Marketing and Cognitive Psychology, Jesse is a leading behavioral scientist. He is an award-winning professor at the Syms School of Business at Yeshiva University and has research published in academic journals and on CNN, NPR, The Wall Street Journal and USA Today.
He has a wide array of industry experience in Fortune 100 companies from retail to technology to healthcare. He is a creative presenter and frequently showcases his skills in his webinars.
Areas of Expertise
| Consumer Behavior | Behavioral Finance |
| Branding | Marketing Activation |
| Insights | Experiments |
| Qualitative Methods | Ethnography |
| Innovation | Leadership |
| Creative Direction | Project Management |
| Public Speaking |
Industry Experience
| Retail | Consumer Packaged Goods |
| Finance | Technology |
| Healthcare |
Publications
How the ABCs of investing may be hurting you, January 31, 2019, Ipsos GenPop
Americans resolve to be better, more patient people, January 15, 2019, Ipsos GenPop
ABCs of Trading: Behavioral biases affect stock turnover and value, January 17, 2014, Review of Finance
Appearances/Quotes
Yeshiva University TEDx, December 6, 2016
The stupidly simple reason that Apple stock is overrated, December 2, 2014, Money
Awards/Recognition
MSI Trustee, 2017 – present
Professor of the Year, Yeshiva University, 2017, 2013
AMA, Sheth Foundation Fellow, 2009
Affiliations
Society for Consumer Psychology
Association for Consumer Research
Society for Judgment and Decision Making
Marketing Science Institute
Additional Interests
Wine tasting, long-distance hiking/backpacking, surfing, dad jokes
Education
University of Florida – Warring College of Business
Ph.D., Marketing, Psychology
University of Florida
B.S., Psychology
