Jesse Itzkowitz

Senior Vice President, North America, Behavioral Science Center
jesse.itzkowitz@ipsos.com

For the Ipsos Behavioral Science Center, Jesse uses his background in marketing and psychology to identify and impact non-conscious factors that influence consumer decisions. With 15 years of experience and doctoral degrees in Marketing and Cognitive Psychology, Jesse is a leading behavioral scientist. He is an award-winning professor at the Syms School of Business at Yeshiva University and has research published in academic journals and on CNN, NPR, The Wall Street Journal and USA Today.

He has a wide array of industry experience in Fortune 100 companies from retail to technology to healthcare. He is a creative presenter and frequently showcases his skills in his webinars.

Areas of Expertise

Consumer Behavior	Behavioral Finance
Branding	Marketing Activation
Insights	Experiments
Qualitative Methods	Ethnography
Innovation	Leadership
Creative Direction	Project Management
Public Speaking

Industry Experience

Retail	Consumer Packaged Goods
Finance	Technology
Healthcare

Publications

How the ABCs of investing may be hurting you, January 31, 2019, Ipsos GenPop

Americans resolve to be better, more patient people, January 15, 2019, Ipsos GenPop

ABCs of Trading: Behavioral biases affect stock turnover and value, January 17, 2014, Review of Finance

Appearances/Quotes

Yeshiva University TEDx, December 6, 2016

The stupidly simple reason that Apple stock is overrated, December 2, 2014, Money

Awards/Recognition

MSI Trustee, 2017 – present
Professor of the Year, Yeshiva University, 2017, 2013
AMA, Sheth Foundation Fellow, 2009

Affiliations

Society for Consumer Psychology
Association for Consumer Research
Society for Judgment and Decision Making
Marketing Science Institute

Additional Interests

Wine tasting, long-distance hiking/backpacking, surfing, dad jokes

Education

University of Florida – Warring College of Business
Ph.D., Marketing, Psychology

University of Florida
B.S., Psychology

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