• Jessica Schneider
  • JessSchneider_1Jessica Schneider

Jessica Schneider

Jessica oversees several Ipsos U.S. practices, including Innovation, Market Strategy and Understanding, and User Experience. Her work is centered in understanding, optimizing and qualifying all things “new”–brands, products, buyers and markets. She has significant experience leading engagements in emerging, high-growth categories, especially within the spaces of consumer-packaged goods, restaurants and retail.

She has over a decade of global and local market research experience at Ipsos. Midway through her Ipsos tenure she spent several years working in Spain, followed by the UK. Prior to Ipsos she worked held roles in intellectual property valuation, and litigation and discovery consulting.

 

Areas of Expertise

Customer Insight Marketing Strategy
Consumer Behavior Competitive Intelligence
Innovation Testing Brand Strategy
Product Packaging Shopper Strategy

 

Industry Experience

Food Beauty
Beverages Consumer Products
Confectionery OTC Medications
Vaping/Cessation Restaurants
Retail

 

Publications

Will CBD be cannabis’ biggest high?, What The Future, April 2019


Education

Miami University
B.S., Finance, Management

Posts by Jessica Schneider