The popularity of and public interest in CBD has spurred significant innovation and product development efforts across an eclectic grouping of product categories. From bath bombs to pet food – everyone wants a piece of the pie. While there is an inevitable learning curve for consumers, since certain forms are still illegal in many states, there is already marked consumer interest in these products.
- President, U.S., Service Line Group Head
Jessica oversees several Ipsos U.S. practices, including Innovation, Market Strategy and Understanding, and User Experience. Her work is centered in understanding, optimizing and qualifying all things “new”–brands, products, buyers and markets. She has significant experience leading engagements in emerging, high-growth categories, especially within the spaces of consumer-packaged goods, restaurants and retail.
She has over a decade of global and local market research experience at Ipsos. Midway through her Ipsos tenure she spent several years working in Spain, followed by the UK. Prior to Ipsos she worked held roles in intellectual property valuation, and litigation and discovery consulting.
Areas of Expertise
|Customer Insight||Marketing Strategy|
|Consumer Behavior||Competitive Intelligence|
|Innovation Testing||Brand Strategy|
|Product Packaging||Shopper Strategy|
Will CBD be cannabis’ biggest high?, What The Future, April 2019
B.S., Finance, Management