- President, U.S., Service Line Group Head
Jessica oversees several Ipsos U.S. practices, including Innovation, Market Strategy and Understanding, and User Experience. Her work is centered in understanding, optimizing and qualifying all things “new”–brands, products, buyers and markets. She has significant experience leading engagements in emerging, high-growth categories, especially within the spaces of consumer-packaged goods, restaurants and retail.
She has over a decade of global and local market research experience at Ipsos. Midway through her Ipsos tenure she spent several years working in Spain, followed by the UK. Prior to Ipsos she worked held roles in intellectual property valuation, and litigation and discovery consulting.
Areas of Expertise
|Customer Insight||Marketing Strategy|
|Consumer Behavior||Competitive Intelligence|
|Innovation Testing||Brand Strategy|
|Product Packaging||Shopper Strategy|
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B.S., Finance, Management