Kate MacArthur

Will we be overwhelmed by advertising in our autonomous cars?

What people want for the future of mobility

New technologies are disrupting our future of mobility. But are people ready to embrace these changes? The latest research from Ipsos called The Future of Mobility shows that people are ready, but only if the industry addresses several specific concerns.…

Beauty

The biggest fashion and grooming influencers aren’t who you expect

The worlds of fashion and grooming are driven by what’s hot, new, and emerging

Health

Why cleaning house is an act of self care

Thrill seekers flock to sports for the excitement and the adrenaline rush of competition. But they can get a similar mood boost from a surprising but different workout: cleaning house.

Education

College admissions scandal shows lawnmower parents are becoming the norm

It’s college admissions decision time and prospective students -- and their parents – wait for their hard-won reward for years of preparation to earn a spot on the most-prized catapults for future success.

CITIZEN

What you should know about AI from Amy Webb’s ‘The Big Nine’

Artificial intelligence has the power to be constructive or dire and nine companies control AI's future. Who are they and what’s at stake? Best-selling futurist Amy Webb shared four key insights about them when she spoke at Ipsos in Chicago last week about her new book, “The Big Nine.”

Health

Aging has changed from generations ago. Meet the Perennials.

Corporate interns, NBA dance squads and skydiving seem like the pursuits of Millennials and iGen-ers.

Health

Smartphones are keeping kids from getting enough sleep. How brands can help.

Kids today are getting less sleep and one of the culprits is their smartphone.

Food and Beverage

When decaffeinated doesn’t fly: A Q&A with Dunkin’s Tony Weisman

As this new year begins, you might notice something is missing. In late 2018, Dunkin’ Donuts announced it would shorten its name to Dunkin’ as part of an overhaul to emphasize its beverages and products beyond fried dough confections.

Food and Beverage

Why more travelers are adding cooking classes to their travel itineraries

Geraldine Zinsli likes to cook but making dinner for her busy family is more about getting food into their bellies.

Democracy

What Martin Luther King Jr.’s legacy teaches about activism as companies take a stand

Martin Luther King Jr. would have turned 90 on January 15th. As Americans observe his birthday on the January 21st federal holiday, he still has near-universal appeal.

Posts by Kate MacArthur