Americans say 2018 was good for them; for U.S., not so much
In many countries around the world, people are legal adults when they reach age 16. It’s 18 in places like the U.S., Kenya and Nigeria. But a new Ipsos poll about youth attitudes and behaviors indicates that young people want some hallmarks of maturity to come later. What’s more, recent societal trends and scientific research agree.
As Enterprise Chief Marketing Officer for Farmers Insurance, Mike Linton has brought a digital focus to the brand best known for its quirky TV commercials. We asked him for his burning consumer insight question and he focused on the ever-shrinking time and attention that consumers are willing to give brands in the digital age.
When asked to estimate the number of lifetime sex partners for middle-aged women, men guessed 27, according to a newly released Ipsos poll. That’s more than double what women guessed and the actual average of 12. Men also overestimated that young women have sex 23 times in a one-month period, nearly four times their actual experience.