Kate MacArthur, Author at What the Future

How will esports impact traditional sports fandom and marketing?

When Jason Lake left the law business in 2003 to form a professional competitive gaming team, friends and family told him it would never amount to anything. Today, Lake is CEO of Complexity Gaming and global head of esports for…

Sports

How will the blockchain shape sports fandom?

Who knew a blockchain game to breed and collect digital cats would shape the future of sports fandom? Dapper Labs launched its CryptoKitties digital collecting game as a proving ground to make non-fungible tokens (NFTs) on the blockchain accessible to…

Education 2021

Did education lose a decade or gain a new path forward?

When Steven Wolfe Pereira talks about his ed tech company, Encantos, it’s easy for his enthusiasm rub off on you. His genuine zest for reimagining literacy, learning and life skills through “storyteaching,” both online and off, is catching. Fast Company…

Education 2021

How should we fund and evolve the supply chain of the future workforce?

As vice president of education programs at the Committee for Economic Development of The Conference Board, Cindy Cisneros helps shape education policy from early learning to post-high school workforce development. When she thinks What the Future, she pictures communities preparing…

Commuting

Will people change cars if they commute less?

Dustin Krause’s automotive career has been focused on the future of vehicles. He started with Tesla and now is director of e-Mobility at Volkswagen North America in its ambitious bid to become the global electric vehicle market leader by 2025.…

Commuting

Will hybrid commuting models change how people use public transportation?

Commuting in the pandemic for many meant ditching public transportation for driving or other modes, if they weren’t working from home. For Zabe Bent, director of design at the National Association of City Transportation Officials, this gives municipalities the opportunity…

Entertainment 2021

How will technology shape entertainment content?

New and emerging technologies have dramatically changed how people access and consume entertainment. Ted Schilowitz has been helping Hollywood do that for more than a decade. As futurist-in-residence for Paramount Pictures, and its parent, ViacomCBS, he explores ways to use…

Entertainment 2021

Who will control the future of entertainment content and marketing?

Entertainment talent and creators are increasingly writing their own tickets to fame or building their fanbases through viral online content. That’s why Kai Gayoso, partner-digital for Range Media Partners, has a client roster that includes YouTubers Dhar Mann and chef…

Vacation

How will our hotel stays change?

Being the biggest hotel company in the world would be considered a strength, except in a global pandemic. As Marriott International eyes the post-pandemic recovery, Julius Robinson, chief sales and marketing officer of U.S. and Canada, is thinking about how…

Vacation

Can vacation travel survive without business travel?

Roger Dow is CEO and president of the U.S. Travel Association, which represents the entirety of the travel industry to and within the United States. When he thinks What the Future, he believes people will start traveling again faster than…

Kate MacArthur

Posts by Kate MacArthur