Kate MacArthur

Will we be overwhelmed by advertising in our autonomous cars?

What people want for the future of mobility

New technologies are disrupting our future of mobility. But are people ready to embrace these changes? The latest research from Ipsos called The Future of Mobility shows that people are ready, but only if the industry addresses several specific concerns.…

Media and Marketing

Why privacy laws aren’t enough to fully trust AI

This morning I had two AI experiences before I ate my cereal. First, I asked my voice assistant device for a weather forecast. Then, I asked my banking bot, for the most recent charges to my credit card, because I…

Media and Marketing

What we lose when we only listen and don’t watch

Making assumptions from stated behaviors can mislead. Marketers need to also watch what people do in their environments and how they interact with others.

Beauty

What makes you most beautiful?

Physical attributes like facial appearance, body weight and shape, and sexiness come much lower in the rankings of a recent Ipsos Global Advisor survey across 27 countries.

Beauty

The biggest fashion and grooming influencers aren’t who you expect

The worlds of fashion and grooming are driven by what’s hot, new, and emerging

Health

Why cleaning house is an act of self care

Thrill seekers flock to sports for the excitement and the adrenaline rush of competition. But they can get a similar mood boost from a surprising but different workout: cleaning house.

Democracy

Trump vows to “Keep America Great,” but Americans see decline

Four years ago, Donald Trump joined a crowded Republican presidential primary (which, somehow, looks small compared to the 2020 Democratic field), with a promise to “Make America Great Again.”

Education

College admissions scandal shows lawnmower parents are becoming the norm

It’s college admissions decision time and prospective students -- and their parents – wait for their hard-won reward for years of preparation to earn a spot on the most-prized catapults for future success.

CITIZEN

What you should know about AI from Amy Webb’s ‘The Big Nine’

Artificial intelligence has the power to be constructive or dire and nine companies control AI's future. Who are they and what’s at stake? Best-selling futurist Amy Webb shared four key insights about them when she spoke at Ipsos in Chicago last week about her new book, “The Big Nine.”

Health

Is it time to ditch traditional work models?

The 40-hour work week set by auto pioneer Henry Ford is showing every one of its 93 years. So are conventional vacation and other benefits.

Posts by Kate MacArthur