Kate MacArthur, Author at What the Future

People globally seek news they trust but have a blind spot with disinformation

Most adults around the world look to get their news from sources they trust. Yet, they overrate their savvy to spot fake news while other behaviors and attitudes make them prone to spreading disinformation. These are findings from a new…

Truth

How should brands protect their truth?

Shiv Singh has been a top digital marketer for more than two decades, including for PepsiCo and Visa. In 2019, he compiled his lessons learned in the book, “Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust…

Truth

Can we protect truth from disinformation?

Among her roles at the nonprofit think tank Rand Corporation, Jennifer Kavanagh studies disinformation and the relationship between U.S. political and media institutions. When she thinks What the Future, she believes people need better skills and awareness for navigating information…

Food and Beverage

[WEBINAR] What The Future: Food

[WEBINAR] What The Future: Food 13 Aug 2020 3pmET to 4pmET 60 minutes Online What the Future – Expert Panel Event (3pmET to 4pmET) Join us for a complimentary webinar as part of our daylong Food Summit to explore fundamental changes…

Pandemic

Watch: How people will travel through the pandemic

“This is going to be the next six months to a year of domestic travel; I don’t care where you are in the world,” said Roger Dow, president and CEO of the U.S. Travel Association. “Europeans are going to want…

Pandemic

Watch: The transportation trends experts say COVID-19 will accelerate

The micromobility trend being driven by COVID-19 will lead to greater investment in autonomous vehicles and electric vehicles. Alex Salkever, co-author of “The Driver in the Driverless Car” declared that possible outcome during the May 27 Ipsos What the Future…

Pandemic

Watch: Why the future of finance is digital post-COVID-19

Financial services are facing seismic changes in the wake of COVID-19. For one, up until the pandemic, “using your phone wasn’t a better-enough” option for many consumers, said Ipsos Chief Client Officer Jason Brown during the May 14 Ipsos webinar…

Food and Beverage

More Americans are staying sober even though alcohol sales are up during quarantine

Consumers have loaded their home bars with beer, wine and spirits as they are forced to become their own mixologists while restaurants and bars are closed. But that’s all to be expected. Given that, two countertrends seem surprising: overall consumption…

Media and Marketing

Media is a new ally for parents in pandemic lockdowns

Media has had a complex relationship with parents who are now finding it a new ally during the coronavirus pandemic. With limited resources or places to go, many homebound families are turning to content for help. That’s giving media companies…

Health

Will coronavirus be the tipping point for telemedicine?

Over the years, video-enabled telemedicine has been slow to gain traction. But with COVID-19 raging across the U.S., doctors and patients are quickly adopting telehealth tools, according to two new Ipsos surveys. As doctors use the services more, high levels…

Kate MacArthur

Posts by Kate MacArthur