Kate MacArthur, Author at Ipsos Future

[WEBINAR] What The Future: Food

[WEBINAR] What The Future: Food 13 Aug 2020 3pmET to 4pmET 60 minutes Online What the Future – Expert Panel Event (3pmET to 4pmET) Join us for a complimentary webinar as part of our daylong Food Summit to explore fundamental changes…

CITIZEN

Watch: How people will travel through the pandemic

“This is going to be the next six months to a year of domestic travel; I don’t care where you are in the world,” said Roger Dow, president and CEO of the U.S. Travel Association. “Europeans are going to want…

CITIZEN

Watch: The transportation trends experts say COVID-19 will accelerate

The micromobility trend being driven by COVID-19 will lead to greater investment in autonomous vehicles and electric vehicles. Alex Salkever, co-author of “The Driver in the Driverless Car” declared that possible outcome during the May 27 Ipsos What the Future…

CITIZEN

Watch: Why the future of finance is digital post-COVID-19

Financial services are facing seismic changes in the wake of COVID-19. For one, up until the pandemic, “using your phone wasn’t a better-enough” option for many consumers, said Ipsos Chief Client Officer Jason Brown during the May 14 Ipsos webinar…

Food and Beverage

More Americans are staying sober even though alcohol sales are up during quarantine

Consumers have loaded their home bars with beer, wine and spirits as they are forced to become their own mixologists while restaurants and bars are closed. But that’s all to be expected. Given that, two countertrends seem surprising: overall consumption…

Media and Marketing

Media is a new ally for parents in pandemic lockdowns

Media has had a complex relationship with parents who are now finding it a new ally during the coronavirus pandemic. With limited resources or places to go, many homebound families are turning to content for help. That’s giving media companies…

Health

Will coronavirus be the tipping point for telemedicine?

Over the years, video-enabled telemedicine has been slow to gain traction. But with COVID-19 raging across the U.S., doctors and patients are quickly adopting telehealth tools, according to two new Ipsos surveys. As doctors use the services more, high levels…

Food and Beverage

Missing _ormal l_fe: How brands can fill the void

More than two-thirds (68%) of Americans report that they miss their old routines, in a fresh Ipsos poll on the commercial impact of COVID-19. This lockdown fatigue adds a layer of frustration on top of the fear, uncertainty and sadness people are already feeling. Until businesses can fully re-open, brands are finding creative ways to simulate the joys people are missing to help them endure this disruption.

Shopping

Shoppers shift purchases as they adjust to new routines

As the COVID-19 pandemic nears its expected U.S. apex, federal to local government leaders are expanding social distancing timelines to flatten the outbreak curve. While people gird for the worst, two dynamics are shaping shoppers now and into the future,…

Shopping

COVID-19 is unique but history repeats itself in crises

The COVID-19 pandemic is unprecedented. Yet people are reacting to it in ways we’ve seen in earlier crises. As those patterns play out, there are lessons for policymakers, company leaders and brands. Including COVID-19 threat people waver on vaccines Given…

Kate MacArthur

Posts by Kate MacArthur