Kate MacArthur, Author at What the Future

Entertainment 2021

How will technology shape entertainment content?

New and emerging technologies have dramatically changed how people access and consume entertainment. Ted Schilowitz has been helping Hollywood do that for more than a decade. As futurist-in-residence for Paramount Pictures, and its parent, ViacomCBS, he explores ways to use…

Entertainment 2021

Who will control the future of entertainment content and marketing?

Entertainment talent and creators are increasingly writing their own tickets to fame or building their fanbases through viral online content. That’s why Kai Gayoso, partner-digital for Range Media Partners, has a client roster that includes YouTubers Dhar Mann and chef…

Vacation

How will our hotel stays change?

Being the biggest hotel company in the world would be considered a strength, except in a global pandemic. As Marriott International eyes the post-pandemic recovery, Julius Robinson, chief sales and marketing officer of U.S. and Canada, is thinking about how…

Vacation

Can vacation travel survive without business travel?

Roger Dow is CEO and president of the U.S. Travel Association, which represents the entirety of the travel industry to and within the United States. When he thinks What the Future, he believes people will start traveling again faster than…

Vacation

Will virtual travel play a bigger role in our future vacations?

As director of visuals and immersive experiences at National Geographic, Whitney Johnson oversees all forms of visual, video and audio experiences. That includes helping people virtually visit an emperor penguin colony in Antarctica or shadow the Perseverance on Mars. When…

Buying

Will a seamless shopping experience everywhere help people buy more?

As senior vice president of strategy and analytics at DICK’S Sporting Goods, Steve Miller oversees the retailer’s test-and-learn approach to understanding customers and strategizing improvements for how they shop. When he thinks What the Future, he believes amazing personalized and…

Buying

How will new ways to pay change how we shop?

Lisa Ellis is one of the top-ranked and most-respected Wall Street analysts covering payments, processors and IT services. When she thinks What the Future, she’s bullish about the convergence of in-store and online shopping and the payment systems that will…

Buying

Will the metaverse make shopping better?

If people ever needed virtual ways to shop, it’s now. That’s kept tech futurist Cathy Hackl busy helping clients ranging from fashion brands to the military build new experiences and worlds using augmented reality (AR), virtual reality (VR), spatial computing…

Housing 2021

Has the pandemic expanded our definition of home?

The hearth, that gathering spot of coziness and community, is increasingly moving outside since the coronavirus outbreak. As a result, cylindrical, steel fire pits marketed by Solo Stove have become ubiquitous in neighborhoods and on social media. Cristy Hatter, VP…

Waste

How do we power our existence without powering ourselves out of existence?

To Argonne National Laboratory scientist Venkat Srinivasan, batteries are the single-most important technological revolution of our time. He began studying batteries more than two decades ago and now leads one of the nation’s top energy storage research labs as director…

Kate MacArthur

Posts by Kate MacArthur