COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support…
Kristy Click
- Senior Vice President, Client Officer, U.S., Client Organization
- kristy.click@ipsos.com
Kristy is a 25-plus year veteran of marketing research with expertise in global beauty research. As a Client Officer, she influences the strategy of some of Ipsos’ largest clients. Prior to joining Ipsos in 2010, Kristy operated her own marketing consultancy. She began her market research career at Procter & Gamble in the Consumer and Market Knowledge organization. Her professional interests include leveraging observation and technology for uncovering deeper insights, the power of social insights in identifying brand growth opportunities and the power of word of mouth in driving brand growth.
Areas of Expertise
| Market Research | Segmentation |
| Quantitative Research | Shopper Marketing |
| Brand Architecture | Competitive Intelligence |
| Qualitative Research | Advertising Research |
| Business Insights | Questionnaire Design |
Industry Experience
| Consumer Products | Retail |
| Home Improvement | Beauty/Grooming |
| Personal Care | Health Care |
| Home Products | Higher Education |
Appearances
Move over Millennials: meet the next generation, September 27, 2018
Education
Bowling Green State University
M.A. College Student Personnel
Youngstown State University
B.A. Psychology and Spanish dual major/Business minor, Summa Cum Laude
