Market researchers study the world through division. We and our clients want to know what the masses think, sure. But we are also eager to split the masses into target markets. Some are based on broad buckets like gender, age,…
- Editor, What the Future
Matt Carmichael is a demographics expert, author, speaker and data-driven journalist who analyzes and reports on the changing population of the U.S. and its impact on everything from marketing, to product development to urban planning and transit. He leads Ipsos’ content and editorial strategy for the North American region. He has been awarded top honors for content, design and innovative uses of technology. As a prolific writer and photographer, his work has appeared in more than 100 media outlets globally.
His book, Buyographics, explores the intersection of demographic trends and consumer trends through big data analysis and journalistic ethnography.
Previously he was the editor of Livability.com and an editor and researcher for Advertising Age and Crain’s Chicago Business.