Menaka Gopinath

• President, North America, Social Media Exchange

Menaka is a seasoned digital and social media expert with two decades experience in online communities, social media and brand strategy. At Ipsos, she is focused on growing the Social Media Exchange practice, with an emphasis on innovative applications and strategic best practices for using communities and social intelligence to impact business growth.

Before joining Ipsos, Menaka worked at Passenger Inc. (Fuel Cycle), where she developed the foundational processes and best practices for online community strategy, engagement and management. Her past experience in the online marketing space, working with entertainment, media and gaming clients, included setting up some of the first public online communities, the precursor to what is now known as “social media.”

 

Areas Of Expertise

Brand Strategy	Market Research
Integrated Marketing	Mobile Devices
Social Media Marketing	Digital Research
Innovation	Collaborative Work
Social Listening	Data Analytics
Consumer Insights	SAAS Client Success

 

Industry Experience        

Social Media	Online Advertising
Public Relations	Digital Marketing
Start-ups	Entertainment
Gaming	Media

 

 

Publications

Five truths that define Millennials, May 24, 2015, Ipsos POV

How to engage customers in your business decisions, April 6, 2009, iMedia Connection

 

Appearances

Helping brands get to the geart of consumers through online communities, June 25, 2019, Happy Market Research Podcast

Engaging Millennials to improve product testing, February 23, 2015, The Quirks Event

Deep exploration of consumer empathy, May 2014, IIR’s Front End of Innovation,

Best practices for building online communities,September 2013, ANA Webinar

 

 

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Education

University of San Francisco
M.B.A., Management, Finance

New York University
B.A., Journalism, Economics