Menaka Gopinath
- President, North America, Social Media Exchange
Menaka is a seasoned digital and social media expert with two decades experience in online communities, social media and brand strategy. At Ipsos, she is focused on growing the Social Media Exchange practice, with an emphasis on innovative applications and strategic best practices for using communities and social intelligence to impact business growth.
Before joining Ipsos, Menaka worked at Passenger Inc. (Fuel Cycle), where she developed the foundational processes and best practices for online community strategy, engagement and management. Her past experience in the online marketing space, working with entertainment, media and gaming clients, included setting up some of the first public online communities, the precursor to what is now known as “social media.”
Areas Of Expertise
| Brand Strategy | Market Research |
| Integrated Marketing | Mobile Devices |
| Social Media Marketing | Digital Research |
| Innovation | Collaborative Work |
| Social Listening | Data Analytics |
| Consumer Insights | SAAS Client Success |
Industry Experience
| Social Media | Online Advertising |
| Public Relations | Digital Marketing |
| Start-ups | Entertainment |
| Gaming | Media |
Publications
Five truths that define Millennials, May 24, 2015, Ipsos POV
How to engage customers in your business decisions, April 6, 2009, iMedia Connection
Appearances
Helping brands get to the geart of consumers through online communities, June 25, 2019, Happy Market Research Podcast
Engaging Millennials to improve product testing, February 23, 2015, The Quirks Event
Deep exploration of consumer empathy, May 2014, IIR’s Front End of Innovation,
Best practices for building online communities,September 2013, ANA Webinar
Education
University of San Francisco
M.B.A., Management, Finance
New York University
B.A., Journalism, Economics
