• Michael Baer
  • Michaelbaer1Michael Baer

Michael Baer

Michael Baer is head of Ipsos Affluent Intelligence, a division of Ipsos Insights focused on helping marketers and publishers understand and activate “Affluencers,” America’s most influential and powerful consumers across every category. For more than 25 years, Michael has been an omnichannel marketing, advertising and research leader, and a driver of innovation, creativity and growth, working at agencies, start-ups and media companies.

Michael writes often on marketing and leadership at MediaPost, as well as publications like TalentZoo, Street Fight Daily and his blog, Stratecution Stories.

 

Areas of Expertise

Brand Strategy Audience Measurement
Syndicated Research Growth Strategy
Integrated Marketing Advertising
Innovation Activation & Go-to-Market Strategy

 

Industry Experience

Automotive Packaged Goods
Retail B2B
Financial Services Travel

 

Publications

How authentic influence is earned, March 5, 2019, MediaPost’s Marketing Daily

2019 affluent outlook: what A difference a year makes, February 15, 2019, MediaPost’s Marketing Daily

The yin-yang of luxury as marketing opportunity, February 11, 2019, MediaPost’s Marketing Daily

Affluent Millennial men: the grooming paradox, August 15, 2018, MediaPost’s Marketing Daily

Millennial women – the new, experiential travel trailblazers, July 18, 2018, MediaPost’s Marketing Daily

Robo-advisers use: putting the tech in fintech, April 10, 2018, MediaPost’s Marketing Daily

The affluent outlook 2018: affluents in the age of polarity, February 12, 2018, MediaPost’s Marketing Daily

Be un-cool: 7 ways cool can lead you astray, July 18, 2017, MediaPost’s Marketing Daily

Awaiting the advertising industry’s ‘iTunes moment,’” April 27, 2018, MediaPost’s Marketing Daily

The case for a branded app, March 22, 2017, MediaPost’s Marketing Daily

Are you content with your content?, February 14, 2017, MediaPost’s Marketing Daily

Happy ‘View’ Year, January 4, 2017, MediaPost’s Marketing Daily

Is annoyance a media strategy? November 21, 2016, MediaPost’s Marketing Daily

The age of the Kordell Stewart employee, October 10, 2016, MediaPost’s Marketing Daily

Mobile isn’t just another screen, September 13, 2016, MediaPost’s Marketing Daily

“Alexander Hamilton: a would-be, modern-day, marketing genius, July 1, 2016, MediaPost’s Marketing Daily

 

Appearances/Quotes

TMRE Conference, October 16-18, 2018

2018 ANA Data & Measurement Conference Presented by Google, September 14, 2018

 

Additional Information

Michael is a musician and musicphile, a foodie and cook, an athlete and tennis player, and a long-suffering Mets fan.


Education

University of Virginia
B.A. History, Psychology