• Michael Rodenburgh
  • Mike Rodenburgh

Michael Rodenburgh

Michael Rodenburgh is Executive VP for Ipsos in Western Canada and leads the country’s cannabis consulting practice. In his role, works with a wide range of global cannabis producers, regulators, retailers and accessories manufacturers on topics ranging from brand development, new product innovation, market segmentation, and customer experience. He speaks regularly at cannabis conferences and has written numerous articles on cannabis consumption habits.  

Michael has been in the marketing research industry for over 20 years and has held senior executive positions in client services, product development, and business development.  Michael is an award-winning researcher and is a MRIA’s “Best in Class” award recipient in 2003 for the best overall research study in Canada, and more recently “Best Paper” at the November 2012 ESOMAR Digital 3D Dimensions conference in Amsterdam.  

He is a Certified Marketing Research Professional (CMRP) and has an undergraduate degree in Political Science from McMaster University.  

 

Areas of Expertise

Brand Development New Product Innovation
Market Segmentation Customer Experience
Quantitative Research Public Opinion

 

Industry Experience

Cannabis Government
Food and Beverage Consumer Products
Retail Travel & Tourism

 

Publications

Capturing cool in Western Canada, Ipsos Ideas Spotlight, December 1, 2015

Love, brands and the Pacific Northwest, Ipsos Ideas, April 17, 2015

Smartphone, tablet, laptop: what’s the occasion?, Ipsos Ideas Spotlight, December 2, 2013

How to capitalize on EFM, Ipsos Ideas Spotlight, November 14, 2013

Hitting a home run for Zillow, Ipsos Ideas Spotlight, August 15, 2013

Seattle Knowledge Summit 2013 – daring to be different, Ipsos Ideas Spotlight, May 15, 2013

 

Appearances

Higher but not further ahead, O’Cannabiz Conference & Expo, April 2019, Toronto.

Beyond the haze: how cannabis is impacting alcohol & wine consumption, BC Wine Industry Insights Conference, March 2019, Penticton.

Trends in Canadian cannabis consumption, O’Cannabiz Conference & Expo, December 2018, Vancouver.

Survey research in a digital world (and vice versa), TTRA International Conference, July 2018, Miami.

On time departure. On time results!, MRIA National Conference, June 2018, Vancouver.

TV is dead, or is it really?, MRIA National Conference, May 2015, Toronto.


Education

McMaster University
Undergraduate, Political Science