As you sit in traffic today, you’re surrounded by other cars, trucks, vans and buses all with one thing in common: They have drivers. Now take those drivers away. It’s one thing to daydream about an autonomous future.
Narith Panh
- Vice President, U.S., Automotive and Mobility
- narith.panh@ipsos.com
Narith Panh oversees brand strategy and product development with an emphasis on innovation for Ipsos’ Automotive & Mobility service lines. Within his respective industry, Narith specializes on new technologies such as electric vehicles and virtual reality (VR). He has helped to jumpstart Ipsos’ focus on a previously untapped market in virtual reality, along with leading his team of automotive research experts to three consecutive years of double-digit revenue growth.
Before joining Ipsos in 2013, Narith’s two decades of experience ranged from individual ventures, to corporate automotive consulting for multiple market research firms. His knowledge includes brand strategy and brand growth while also focusing on product development with a focus on innovation in the automotive and VR industries. He has written publications on the topics of VR application within the automotive industry, along with more broad-spectrum applications of VR leading into the future, and has presented on the topic of big data.
Areas of Expertise
| Quantitative Research | Segmentation |
| Data Analysis | Online Research |
| Questionnaire Design | Project Management |
| Consumer Behavior | Analysis |
Industry Experience
| Automotive Mobility | Electric Vehicles |
| Autonomous Vehicles | Renewable Energy |
| Virtual Reality | Augmented Reality |
Appearances
Is VR the Auto Industry’s Sleeping Giant? November 28, 2017, ESOMAR Big Data World
Additional Interests
Narith is a world traveler and has visited more than 30 countries. He also is an outdoor adventurist, sports lover and active basketball, football and golf player. He is an electric vehicle enthusiast and is an owner and member of various owner forums.
Education
University of Utah – David Eccles School of Business
B.S., Business Administration
