Naumi Haque
- Vice President, Canada, Marketing Strategy & Understanding
- naumi.haque@ipsos.com
Naumi Haque works with senior marketing and insights clients in a variety of industries to understand their businesses, recommend appropriate research methodologies, and deliver compelling insights presentations and workshops that aim to solve their biggest challenges.
Naumi is an insights leader with more than 16 years of experience in the research and advisory industry. Prior to Ipsos, he was the Insights Manager at Google for the retail industry in Canada. He’s also led teams and explored a variety of topics related to marketing and advertising, consumer trends, emerging technology, business innovation, customer behavior, and the small business market. In his current role with Ipsos Canada, Naumi focuses on developing client relationships and managing custom research projects for companies in a variety of sectors from retail to tech to cannabis and everything in between!
Along with his intensive experience working in diverse industries, Naumi has written several publications regarding the digitization of businesses and the changing world that we live in today and spoken on a variety of topics at conferences both big and small.
Areas of Expertise
| Marketing | Market Research |
| Storytelling | Research Methodology |
| Advertising | Semi-structured Interviews |
| Visualizing information | Team Leadership |
| Program Management |
Industry Experience
| Retail | Technology |
| Cannabis | IT services |
| Telecommunications | |
Appearances
Canadians’ evolving approach to wellness and healthful shopping, April 30, 2019, Shopper Marketing Forum
Additional Interests
Naumi is a father of three active boys and enjoys spending time with family, getting outdoors, working on home renovation projects, playing pool, reading, and listening to music.
Education
University of Western Ontario – Richard Ivey School of Business
M.B.A.
University of Western Ontario
H.B.A., Business Administration