- President, U.S., Strategy3
Oscar Yuan leads Strategy3, Ipsos’ marketing, brand and innovation consultancy, where he oversees the overall direction and growth of the firm, as well as leads select client engagements.
Prior to joining Strategy3, Oscar was a founding Partner and Head of Brand at Kantar Vermeer. He is a 20-year marketing veteran from agency and client perspectives and began his career as a management consultant before joining ad agency TBWA. His experience also includes management posts at Interbrand, Pets.com and Atlantis Events, the world’s largest travel company focused on the gay and lesbian market.
A frequently featured speaker and commentator on brands and brand-building, Oscar has delivered keynotes at multiple corporations, as well as a series of guest lectures at Boston University and Cornell University. He has also appeared as a guest on CNBC and NPR, and is a contributor to the Financial Times, BusinessWeek, and Fortune.
Areas of Expertise
|Food and Beverage||Luxury Goods|
|Market Strategy||Market Research|
|Strategic Foresight||Competitive Analysis|
For the times they are a-changin’ (and so are our vices), July 16, 2019, WGN Radio
What autonomous vehicles would mean… April 6, 2018
Turn business travel into a perk by adding some ‘bleisure’ time, March 6, 2018, MarketWatch
Why Warren Buffet Wants to Sell Houses… October 13, 2014
Board President, Alturi
Former board member, Horizons Foundation
Traveling, gourmet food and wine, architecture, airport lounges
Harvard Business School
B.A., International Relations