• Oscar Yuan
  • Oscar Yuan

Oscar Yuan

Oscar Yuan leads Strategy3, Ipsos’ marketing, brand and innovation consultancy, where he oversees the overall direction and growth of the firm, as well as leads select client engagements.

Prior to joining Strategy3, Oscar was a founding Partner and Head of Brand at Kantar Vermeer. He is a 20-year marketing veteran from agency and client perspectives and began his career as a management consultant before joining ad agency TBWA. His experience also includes management posts at Interbrand, Pets.com and Atlantis Events, the world’s largest travel company focused on the gay and lesbian market.​

A frequently featured speaker and commentator on brands and brand-building, Oscar has delivered keynotes at multiple corporations, as well as a series of guest lectures at Boston University and Cornell University. He has also appeared as a guest on CNBC and NPR, and is a contributor to the Financial Times, BusinessWeek, and Fortune. ​

 

Areas of Expertise

Consumer Goods Retail
Food and Beverage Luxury Goods
LGBTQ Movement Travel/Hospitality

 

Industry Experience

Segmentation Innovation Strategy
Market Strategy Market Research
Strategic Foresight Competitive Analysis

 

Appearances

For the times they are a-changin’ (and so are our vices), July 16, 2019, WGN Radio

What autonomous vehicles would mean… April 6, 2018

Turn business travel into a perk by adding some ‘bleisure’ time, March 6, 2018, MarketWatch

Why Warren Buffet Wants to Sell Houses… October 13, 2014

 

Affiliations

Board President, Alturi
Former board member, Horizons Foundation

 

Additional Interests

Traveling, gourmet food and wine, architecture, airport lounges


Education

Harvard Business School
M.B.A.

Stanford University
B.A., Economics
B.A., International Relations

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