Paige Schoenfeld
- Director, Canada , Marketing Strategy & Understanding
- Paige.Schoenfeld@ipsos.com
Paige Schoenfeld advises lottery and gaming clients about their market, advertising, and brand strategy using data driven insights. She has helped her clients make more informed decisions by having a stronger market understanding, optimizing player engagement, and providing a platform for clients to make more educated decisions on new concepts or games. She has more than eight years of experience as both a qualitative and quantitative researcher from Ipsos.
As a functional expert in consumer research, her passion is being a positive change agent by driving marketing strategy decisions that are based on insights derived by data and supported by the collective experience of cross-functional teams.
Areas of Expertise
| Qualitative Research | Strategic Planning |
| Advertising | Business Planning |
| Quantitative Research | CRM |
| Team Management | Product Testing & Optimization |
| Brand Health | Market Sizing |
| Segmentation | Shopper Journey |
| Innovation | Marketing ROI |
Industry Experience
| Gaming | Lottery |
| Telecommunications | Publicly Funded Organizations |
| Retail | Financial Services |
| Non-Profits |
Appearances
Gaming with Gen X Y Z, July 24, 2019, NASPL Professional Development Seminar
Canadian Gaming Summit, June 19, 2017
Canadian Gaming Summit, June 2018
Affiliations
AL MRIA, Board Member, 2018
Big Sister Program, 2012-2015
BC MRIA, Board Member, 2010-2012
Motionball Board, Director of Operating Committee, 2011-2012
Additional Interests
Hiking, traveling, health and longevity, family
Education
Okanagan College
B.B.A; Honors
