• Paige Schoenfeld
  • Paige Schoenfeld

Paige Schoenfeld

Paige Schoenfeld advises lottery and gaming clients about their market, advertising, and brand strategy using data driven insights. She has helped her clients make more informed decisions by having a stronger market understanding, optimizing player engagement, and providing a platform for clients to make more educated decisions on new concepts or games. She has more than eight years of experience as both a qualitative and quantitative researcher from Ipsos.

As a functional expert in consumer research, her passion is being a positive change agent by driving marketing strategy decisions that are based on insights derived by data and supported by the collective experience of cross-functional teams.

 

Areas of Expertise

Qualitative Research Strategic Planning
Advertising Business Planning
Quantitative Research CRM
Team Management Product Testing & Optimization
Brand Health Market Sizing
Segmentation Shopper Journey
Innovation Marketing ROI

 

Industry Experience

Gaming Lottery
Telecommunications Publicly Funded Organizations
Retail Financial Services
Non-Profits

 

Appearances

Gaming with Gen X Y Z, July 24, 2019, NASPL Professional Development Seminar

Canadian Gaming Summit, June 19, 2017

Canadian Gaming Summit, June 2018

 

Affiliations

AL MRIA, Board Member, 2018
Big Sister Program, 2012-2015
BC MRIA, Board Member, 2010-2012
Motionball Board, Director of Operating Committee, 2011-2012

 

Additional Interests

Hiking, traveling, health and longevity, family


Education

Okanagan College
B.B.A; Honors