- Director, Canada , Marketing Strategy & Understanding
Paige Schoenfeld advises lottery and gaming clients about their market, advertising, and brand strategy using data driven insights. She has helped her clients make more informed decisions by having a stronger market understanding, optimizing player engagement, and providing a platform for clients to make more educated decisions on new concepts or games. She has more than eight years of experience as both a qualitative and quantitative researcher from Ipsos.
As a functional expert in consumer research, her passion is being a positive change agent by driving marketing strategy decisions that are based on insights derived by data and supported by the collective experience of cross-functional teams.
Areas of Expertise
|Qualitative Research||Strategic Planning|
|Team Management||Product Testing & Optimization|
|Brand Health||Market Sizing|
|Telecommunications||Publicly Funded Organizations|
Gaming with Gen X Y Z, July 24, 2019, NASPL Professional Development Seminar
Canadian Gaming Summit, June 19, 2017
Canadian Gaming Summit, June 2018
AL MRIA, Board Member, 2018
Big Sister Program, 2012-2015
BC MRIA, Board Member, 2010-2012
Motionball Board, Director of Operating Committee, 2011-2012
Hiking, traveling, health and longevity, family