Ipsos research shows that barriers exist for the adoption of online betting, the modern vehicle to place a sports bet today. This syndicated research that measures attitudes and usage in the U.S. and Canada highlights that trust in online gambling sites is very low – not a surprise, given that the average Canadian has access to only one legal and regulated online gambling website. Financial concerns are a factor as well, which is consistent with any form of gambling. Ipsos looked at how barriers to online play differed across generations. Younger generations, for example, were much more likely to reject gambling in general or, alternatively, not know where to start.
Paige Schoenfeld
- Director, Canada , Marketing Strategy & Understanding
- Paige.Schoenfeld@ipsos.com
Paige Schoenfeld advises lottery and gaming clients about their market, advertising, and brand strategy using data driven insights. She has helped her clients make more informed decisions by having a stronger market understanding, optimizing player engagement, and providing a platform for clients to make more educated decisions on new concepts or games. She has more than eight years of experience as both a qualitative and quantitative researcher from Ipsos.
As a functional expert in consumer research, her passion is being a positive change agent by driving marketing strategy decisions that are based on insights derived by data and supported by the collective experience of cross-functional teams.
Areas of Expertise
| Qualitative Research | Strategic Planning |
| Advertising | Business Planning |
| Quantitative Research | CRM |
| Team Management | Product Testing & Optimization |
| Brand Health | Market Sizing |
| Segmentation | Shopper Journey |
| Innovation | Marketing ROI |
Industry Experience
| Gaming | Lottery |
| Telecommunications | Publicly Funded Organizations |
| Retail | Financial Services |
| Non-Profits |
Appearances
Gaming with Gen X Y Z, July 24, 2019, NASPL Professional Development Seminar
Canadian Gaming Summit, June 19, 2017
Canadian Gaming Summit, June 2018
Affiliations
AL MRIA, Board Member, 2018
Big Sister Program, 2012-2015
BC MRIA, Board Member, 2010-2012
Motionball Board, Director of Operating Committee, 2011-2012
Additional Interests
Hiking, traveling, health and longevity, family
Education
Okanagan College
B.B.A; Honors