• Rick Omanson

Rick Omanson

Rick brings more than 40 years of experience in both client-side and consulting businesses involving user research, UI design, AI development, and UX consulting. He is a leader in providing research support for agile design and development projects. Rick has published dozens of academic articles and has presented more than 40 conference papers on human factors, web design, AI, and reading comprehension. He holds patents on creating web experiences and on user interface designs for call-center software and printers.


Areas of Expertise

User Interface Design Research Design
Information Architecture User Research
User-centered Design Ethnography
Interaction Design Usability Testing
Expert Review Agile Methodologies
Human Factors


Industry Experience

Technology Education
Automotive Software
Financial Services Retail



Effects of visual consistency on site identity and product attitude, 2005. In C. P. Haugtvedt, K. Machleit, & R. Yalch (Eds.). Online Consumer Psychology:  Understanding and Influencing Consumer Behavior in the Virtual World. Hillsdale, NJ: Lawrence Erlbaum Associates.



Intelligent Interfaces: The Future is Easy, May 15, 2019, Ipsos Webinar

Effects of item grouping on selection efficiency, 2014, Human Factors and Ergonomics Society.

Categorization costs for hierarchical keyboard commands, 2011, SIGCHI Conference on Human Factors in Computing Systems


Additional Interests

Drums and percussion


University of Minnesota
Ph.D. Cognitive Developmental Psychology

University of Illinois
B.S. Psychology


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