This morning I had two AI experiences before I ate my cereal. First, I asked my voice assistant device for a weather forecast. Then, I asked my banking bot, for the most recent charges to my credit card, because I…
Rick Omanson
- Vice President, User Experience, U.S.
- Rick.Omanson@ipsos.com
Rick brings more than 40 years of experience in both client-side and consulting businesses involving user research, UI design, AI development, and UX consulting. He is a leader in providing research support for agile design and development projects. Rick has published dozens of academic articles and has presented more than 40 conference papers on human factors, web design, AI, and reading comprehension. He holds patents on creating web experiences and on user interface designs for call-center software and printers.
Areas of Expertise
| User Interface Design | Research Design |
| Information Architecture | User Research |
| User-centered Design | Ethnography |
| Interaction Design | Usability Testing |
| Expert Review | Agile Methodologies |
| Human Factors |
Industry Experience
| Technology | Education |
| Automotive | Software |
| Financial Services | Retail |
| Telecommunications |
Publications
Effects of visual consistency on site identity and product attitude, 2005. In C. P. Haugtvedt, K. Machleit, & R. Yalch (Eds.). Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Hillsdale, NJ: Lawrence Erlbaum Associates.
Appearances
Intelligent Interfaces: The Future is Easy, May 15, 2019, Ipsos Webinar
Effects of item grouping on selection efficiency, 2014, Human Factors and Ergonomics Society.
Categorization costs for hierarchical keyboard commands, 2011, SIGCHI Conference on Human Factors in Computing Systems
Additional Interests
Drums and percussion
Education
University of Minnesota
Ph.D. Cognitive Developmental Psychology
University of Illinois
B.S. Psychology