January 6, 2020

The Global View:
Will my country be gendered
in the future?

The Global View // WTF GENDER

Ipsos asked more than 20,000 adults from around the world if they think their nation will become more or less gendered in the future. The results seem to show that it’s not a question many have given much thought to. But as these conversations continue to take hold, we might see a lot more opinion on the topic. In a separate survey, Americans see a lot of room for employers to help close the gender equity gap in the workplace.

Will the future be more or less gendered?

In five years from now, do you think people in [country] will associate characteristics, household tasks and occupations with one gender over another more or less than they do today?

More Less Neither more nor less Not sure
Not sure 14% Neither more nor less 46% Less 25% More 15%

All Countries

Not sure 15% Neither more nor less 52% Less 20% More 13%

Argentina

Not sure 16% Neither more nor less 52% Less 25% More 7%

Australia

Not sure 15% Neither more nor less 45% Less 27% More 13%

Belgium

Not sure 18% Neither more nor less 41% Less 21% More 20%

Brazil

Not sure 15% Neither more nor less 49% Less 27% More 9%

Canada

Not sure 10% Neither more nor less 51% Less 25% More 14%

Chile

Not sure 18% Neither more nor less 40% Less 15% More 27%

China

Not sure 22% Neither more nor less 49% Less 21% More 8%

France

Not sure 19% Neither more nor less 44% Less 23% More 14%

Germany

Not sure 15% Neither more nor less 51% Less 28% More 6%

Great Britain

Not sure 13% Neither more nor less 45% Less 31% More 11%

Hungary

Not sure 8% Neither more nor less 26% Less 19% More 47%

India

Not sure 15% Neither more nor less 55% Less 17% More 13%

Italy

Not sure 22% Neither more nor less 48% Less 23% More 7%

Japan

Not sure 13% Neither more nor less 30% Less 34% More 23%

Malaysia

Not sure 14% Neither more nor less 50% Less 16% More 20%

Mexico

Not sure 9% Neither more nor less 44% Less 40% More 7%

Netherlands

Not sure 14% Neither more nor less 46% Less 19% More 21%

Peru

Not sure 11% Neither more nor less 58% Less 24% More 7%

Poland

Not sure 17% Neither more nor less 58% Less 17% More 8%

Russia

Not sure 18% Neither more nor less 29% Less 21% More 32%

Saudi Arabia

Not sure 15% Neither more nor less 67% Less 12% More 6%

Serbia

Not sure 10% Neither more nor less 57% Less 20% More 13%

Singapore

Not sure 11% Neither more nor less 43% Less 30% More 16%

South Africa

Not sure 10% Neither more nor less 31% Less 49% More 10%

South Korea

Not sure 13% Neither more nor less 45% Less 25% More 17%

Spain

Not sure 9% Neither more nor less 38% Less 43% More 10%

Sweden

Not sure 12% Neither more nor less 33% Less 24% More 31%

Turkey

Not sure 13% Neither more nor less 53% Less 24% More 10%

U.S.

(Source: Ipsos Global Advisor survey conducted among 20,448 online adults across 29 countries between Sept. 20 and Oct. 4, 2019. For full datasets, please visit https://www.ipsos.com/en-us)

What's holding women back?

Related, of course, to the extent to which people think their country will be gendered is the discussion of equality. Ipsos conducted a survey for King's College London focused on gender and employment.

Percent selecting each answer as one of the top two or three factors that have been the most important factors in stopping women from achieving equality with men in the U.S.

U.S.

Employers not doing enough to close gender pay gap Employers not doing enough to close gender pay gap 25%

Employers not promoting enough women to senior positions Employers not promoting enough women to senior positions 20%

Employers not doing enough to help women combine work and caring responsibilities Employers not doing enough to help women combine work and caring responsibilities 16%

Women already equal with men in my country Women already equal with men in my country 16%

Men do not want to help women achieve equality Men do not want to help women achieve equality 16%

Govt. not doing enough to promote gender equality Govt. not doing enough to promote gender equality 16%

Too few women in positions of political power Too few women in positions of political power 13%

Men and boys not educated about importance of gender equality Men and boys not educated about importance of gender equality 13%

Media portraying women in unfair/unbalanced way Media portraying women in unfair/unbalanced way 8%

(Source: Ipsos Global Advisor survey conducted among 20,448 online adults across 29 countries between Sept. 20 and Oct. 4, 2019. For full datasets, please visit https://www.ipsos.com/en-us)

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