Having a fleet of cars to drive used to be something only millionaires could afford to buy, maintain and store. Now, people don’t need to commit to all of the costs of ownership, but can change cars as their needs change by subscription. That is, if they want to drive, and affluent drivers are leading the trend.
How can you build a market for a cutting-edge product in an emerging field when people widely distrust it? That’s a catch-22 for the innovative businesses tackling automation in its many forms. On one hand, artificial intelligence can help people to be more productive at work while leading more convenient, cost-effective lives.