More than two-thirds (68%) of Americans report that they miss their old routines, in a fresh Ipsos poll on the commercial impact of COVID-19. This lockdown fatigue adds a layer of frustration on top of the fear, uncertainty and sadness people are already feeling. Until businesses can fully re-open, brands are finding creative ways to simulate the joys people are missing to help them endure this disruption.
What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis? Read WTF: Vice »
Ipsos is delighted to be hosting WTF Live, an exclusive, complimentary and experiential event featuring new Ipsos global research exploring the Future of Vices. Event Info »
Join Ipsos for a complimentary webinar featuring lessons companies and brands entering the cannabis and CBD space can learn about innovation and product testing from more established industries.
Register today »
What the Future is a quarterly deep dive into different aspects of consumer and social thought and behavior. Each edition features exclusive new data from world-leading research firm Ipsos. WTF explores how a single industry or behavior fits into the broader culture now and in the coming decades. Read Previous WTF Issues »