When asked to estimate the number of lifetime sex partners for middle-aged women, men guessed 27, according to a newly released Ipsos poll. That’s more than double what women guessed and the actual average of 12. Men also overestimated that young women have sex 23 times in a one-month period, nearly four times their actual experience.
A few decades ago, tourism was about tours and sightseeing. For Affluent Americans today, these wealthy travelers increasingly demand more authentic, unique, immersive and experiential trips. But they don’t fit into a single mold. For destination marketers, that means understanding and catering to their differences and designing itineraries and marketing that speak to them.