Corporate interns, NBA dance squads and skydiving seem like the pursuits of Millennials and iGen-ers.
Having a fleet of cars to drive used to be something only millionaires could afford to buy, maintain and store. Now, people don’t need to commit to all of the costs of ownership, but can change cars as their needs change by subscription. That is, if they want to drive, and affluent drivers are leading the trend.
When asked to estimate the number of lifetime sex partners for middle-aged women, men guessed 27, according to a newly released Ipsos poll. That’s more than double what women guessed and the actual average of 12. Men also overestimated that young women have sex 23 times in a one-month period, nearly four times their actual experience.
A few decades ago, tourism was about tours and sightseeing. For Affluent Americans today, these wealthy travelers increasingly demand more authentic, unique, immersive and experiential trips. But they don’t fit into a single mold. For destination marketers, that means understanding and catering to their differences and designing itineraries and marketing that speak to them.