[PODCAST] What the Future: Democracy Host: Matt Carmichael, editor of What the Future and vice president of editorial strategy at Ipsos in North America Market research is an attempt to understand the way people are similar or different from each…
As more precise targeting, programmatic media and digital advertising help advertisers reach people on an increasingly individual level at scale, it leads to an ethical question for advertisers and agencies. Pedr Howard, Ipsos senior vice president of Creative Excellence and Brand, explores how brands must weigh showing targeted creative that reinforces stereotypes they already believe, versus showing a “real world” that is more diverse than many actually see every day.
The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself. No longer is it just about two genders. Now, it’s about the unbundling of sex and gender and identity and the spectrum of gender identities. Let's unpack what this means for your business and marketing.
This is the third issue in our What the Future series looking at the big trends in the four largest consumer spending categories. Each report features exclusive new research from Ipsos, including global surveys and deeper dives in the U.S. and Canada; interviews with experts with a wide range of perspectives on the topic; and insights from Ipsos thought leaders.