New technologies are disrupting our future of mobility. But are people ready to embrace these changes? The latest research from Ipsos called The Future of Mobility shows that people are ready, but only if the industry addresses several specific concerns. Our paper explains how personal transportation will converge on autonomous vehicles, electric vehicles and shared mobility and what they need for consumers to buy in.
This fourth installment of our white paper series draws on findings from the Ipsos Automotive Navigator study. Our survey of 106,740 participants across 10 countries reveals consumer interests, preferences, barriers and expectations for this new automotive future.
It quantifies how EVs and shared mobility have more support from consumers and officials than AVs. Yet all three have barriers to mainstream growth. Safety is the biggest threat for AVs. Limited driving ranges and under-developed charging infrastructure hold back EVs. Meanwhile, rate instability and lack of available vehicles limit shared mobility growth. The study also outlines lessons from market successes and necessary steps for the industry to move forward.