Would you ever use a virtual currency? A few months ago, you might have said no or thought that was far into the future. But in this issue of What the Future, one clear arc emerges. Currencies might not always be controlled by central, national banks. People who have historically been disenfranchised by traditional financial services can use new digital experiences. And finally, a true sharing economy could emerge. Ipsos combines insights from its research and surveys – including an exclusive global poll– to help brands and media understand our evolving relationship with money.

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