Event Highlights from WTF Beauty Live at NYC
Our latest What the Future report explores several market forces creating seismic shifts in the cosmetics and personal care industries. Ipsos surveyed some 19,000 people around the world to mine their attitudes on these changes and spoke to top industry executives about what these insights mean for the future.
Customization, personalization, inclusion, purpose, machine learning and data: these are just some of the themes we covered last week at our WTF: What The Future event on BEAUTY in New York City.
The keynote was followed by an expert panel moderated by Ipsos’ Oscar Yuan. Heijin Lee, Assistant Professor of Social and Cultural Analysis at New York University; Anastasia Garcia, fashion photographer and body positivity advocate; Alicia Yoon, Korean skincare expert and founder of Peach and Lily; and Kristy Click of Ipsos discussed where brands still need to catch up on inclusive beauty, how and why K-Beauty is driving the industry, and the kinds of technology that will change our beauty routines.
We also showed our attendees exactly what inclusive beauty looks like, with a surprise runway show straight from New York Fashion Week! The show was put on with support from Gilleon Smith-Mercado of GMLV Casting, who also sourced and helped us cast the models; Hair and Makeup Design was by Yevgene Wright-Mason & Team; and styling was managed by KC Jones. Clothing was provided by Universal Standard (sizes 00-40), Le Blanc, Pleasant and International Playground, and notably featured items from the RODARTE X UNIVERSAL STANDARD collaboration (as featured in Vogue).
Be sure to check out What The Future or contact your friends at Ipsos for a print copy.
Plus, you won’t want to miss our next issue coming in late November on GENDER, followed by MONEY early in 2020.
S. Heijin Lee, Anastasia Garcia, Alicia Yoon, Kristy Click